Alabama, Boston, North Carolina—January and February Regional Conference Preview

Regional Conferences are kicking off this month, with schools from all over the country ready to host conferences for everyone to enjoy. The University of Alabama is first on the list, hoping to help all attendees fine-tune their public relations skills. Boston University and the combined forces of Elon University and University of North Carolina will keep the ball rolling […]

Connecting Across Chapters: How to Host a Relationship-Building Workshop

It’s a new school year, a new executive board and a new start for every PRSSA Chapter. How can a Chapter spice things up to keep its members interested and engaged? The answer lies in what public relations students do best – communication. Or more specifically, communication between Chapter. The University of Alabama PRSSA Chapter hosted a region-wide leadership workshop […]

March Twitter Chat Recap: Planning — The Gateway to Chapter Success

Thank you to everyone who participated in our March 2015 Twitter chat. Specifically, we’d like to thank our co-hosts, National Professional Adviser Don Egle  (tweeting from @donegle) and Vice President of Public Relations Ethan Parry (tweeting from the @PRSSANational account) for guiding the conversation. Please be on the lookout for next month’s Twitter chat! [View the story “March Twitter Chat: Planning […]

What it Takes to Lead Change Effectively in an Organization [National Assembly Keynote Recap]

Session: Leading Teams Through Change and Transition Presenter: Victoria Trapp, Global Transition Manager, Nike Inc. Recap: Change is inevitable, but with the help of Nike Global Transition Manager Victoria Trapp, you can get through it smoothly and come out the other side energized and excited to move forward. Trapp spoke about recognizing the importance of change. She also mentioned that […]

Handling Conflict: Recognize it, Confront it, Resolve it [National Assembly Session Recap]

Session: Risk Management: Navigating Difficult Conversations Presenters: Don Egle, APR, ABC, PRSSA National Professional Adviser, Senior Director of Communications & Spokesperson for James Madison University; Brian Price, PRSSA Immediate Past President, Assistant Account Executive at Edelman; Heather Harder, PRSSA National President, Account Coordinator at Capstrat Recap: “Who likes conflict?” Few people raised their hands when this question was asked. Conflict […]

Authentic Leadership: Instilling Passion and Ensuring a Legacy [National Assembly Session Recap]

Session: Peer Leadership: Today a Leader, Tomorrow a Legacy Presenter: Robert “Pritch” Pritchard, APR, Fellow PRSA, PRSSA National Faculty Adviser; David Lee Watta, PRSSA Vice President of Regional Conferences; Dea Pennington, PRSSA Vice President of Professional Services; Laura Daronatsy, PRSSA Publications Editor in Chief Recap: Attendees of this session participated in a leadership style quiz, leadership ideation activity and discussions. […]