Influencers: the new dream job of almost everyone right now. They have the beauty of working from wherever they want, creating exciting content, and getting cool opportunities. One of the many perks of working in this growing industry is receiving “PR packages.” If you watch any influencer’s Instagram story, YouTube vlog, or TikTok, you might notice they are constantly receiving […]
On Oct. 15, 2017, Alyssa Milano tweeted out a call for women who had been sexually harassed or assaulted to speak out using the hashtag #MeToo. If comfortable, these women were encouraged to share their stories but ultimately the goal was to show the world just how big the problem was. At the time, this was in response to the disturbing […]
If you have an interest, you can bet that there is an Instagram influencer or two that share it. For me, that interest is fitness. Every time I open Instagram’s “explore” tab, I find myself scrolling through hundreds of inspiring workout videos and gym selfies. While this serves as great motivation to get active, it also can be overwhelming. It […]
The media is one of the largest platforms for influencing public opinion. Media includes both traditional channels (television, radio, newspaper) and new channels (social media, banner ads, blogs). Any work in public relations or communications often includes all these different forms of media. As future public relations professionals, it’s our job to be good stewards of media opportunities by demonstrating […]
Another month has passed, and it’s crazy to think the fall semester will begin in just a few short weeks. Here are eight articles you might have missed in July. 1. Millennial-Friendly App Bumble Delves Into PR Territory Author: Kevin Allen Publication: PR Daily Bumble, a dating app that requires women to start the conversation, is moving into the networking world. […]
In the business world, we call community service social responsibility. However, it is much more than that — it is building leadership. Our field requires us to be strong communicators and advocates for the public good. We are often the influencers and changemakers in our society. PRSSA Chapters all over the nation are building leaders in their communities. For example, […]
