The Influence of the Media in the Presidential Election

The media is one of the largest platforms for influencing public opinion. Media includes both traditional channels (television, radio, newspaper) and new channels (social media, banner ads, blogs). Any work in public relations or communications often includes all these different forms of media. As future public relations professionals, it’s our job to be good stewards of media opportunities by demonstrating […]

July Monthly Reading Round-Up — Earn Media From Influencers, Excuses That Don’t Fly in the Workplace, Tools for Communicators

Another month has passed, and it’s crazy to think the fall semester will begin in just a few short weeks. Here are eight articles you might have missed in July. 1. Millennial-Friendly App Bumble Delves Into PR Territory Author: Kevin Allen Publication: PR Daily Bumble, a dating app that requires women to start the conversation, is moving into the networking world. […]

How To Build Leaders Through Community Service

In the business world, we call community service social responsibility. However, it is much more than that — it is building leadership. Our field requires us to be strong communicators and advocates for the public good. We are often the influencers and changemakers in our society. PRSSA Chapters all over the nation are building leaders in their communities. For example, […]