July Monthly Reading Round-Up — Earn Media From Influencers, Excuses That Don’t Fly in the Workplace, Tools for Communicators
Another month has passed, and it’s crazy to think the fall semester will begin in just a few short weeks. Here are eight articles you might have missed in July.
1. Millennial-Friendly App Bumble Delves Into PR Territory
Author: Kevin Allen
Publication: PR Daily
Bumble, a dating app that requires women to start the conversation, is moving into the networking world. BumbleBIZZ will connect users at conference, airports or coffee shops, based on location.
2. How to Spark Interest and Earn Media From Influencers
Author: Katie Gaab
Publication: Cision
Earning media from influencers is one way brands can ensure their audiences see and engage with their content. This article lists three tips to win over influencers for earned media.
3. 12 Ways to Improve Work-Life Balance Beginning Today
Author: David K. Williams
Publication: Forbes
The work-life balance is something many professionals struggle with, but it is important for maintaining a healthy lifestyle, and frankly, your sanity. This article outlines 12 ways to find the perfect balance.
4. 4 Tips for Creative Collaboration That Works
Author: Victoria Harres
Publication: PR Newswire
Teamwork makes the dream work. This article outlines four things creatives need to do in order to be successful when collaborating with marketing and public relations teams.
5. 4 College Excuses That Don’t Fly in the Workplace
Author: Ben Butler
Publication: Culpwrit
Hiding behind college-grade excuses in the workplace not only prevents your growth as a professional, but also gives you a bad reputation. Ben Butler shares four excuses you should never use.
6. A Gigantic List of Tools for Communicators
Author: Gini Dietrich
Publication: Spin Sucks
Read this article for a lengthy list of the top tools communicators should be using.
7. The Pieces of Your Online Puzzle
Author: Greg Rokisky
Publication: The Edge
What results do you find when you Google yourself? Having a consistent and authentic personal brand can help you get ahead personally and professionally as well as give employers, clients and others a sense of who you are.
8. How Disney Handled Their Crisis During a Celebration
Author: Lana Nasser
Publication: Progressions
This month’s article is about how Disney handled a crisis situation — the death of a 2-year-old boy at a popular resort — while simultaneously opening a new location.
These articles are gathered and submitted by the PRSSA National Committee, the Industry News Subcommittee and the PRSSA publications team as well as occasional contributions from members, so feel free to pass along interesting articles to the Publications Editor in Chief Krista Watson by email at kristarwatson@gmail.com.
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Krista Watson is a junior at Loyola University Chicago and the PRSSA 2016–2017 Publications Editor in Chief. Follow her on Twitter @watson_krista or connect on LinkedIn.
