College students looking to work in public relations (PR) need to understand the advantages of good branding. When done properly, a symbol, color pattern or font can draw to mind a specific company, even when used in an unrelated way. Think of the classic “Disney font” or the red and yellow that McDonald’s uses. Every company, big and small, has […]
Before every semester, students fret about what courses they need to take to fulfill their degree requirements. Next time you find yourself in this situation, use those extra electives and degree requirements to your advantage by choosing one of these out of the box courses. Screenwriting While this course is typically taken by theater and other art-related majors, it has […]
Design surrounds us and helps us communicate. Forbes listed graphic design right after social media on its list of the Top 10 Best Freelance Careers. Being in the public relations profession, design is one of the most important skills to have. You never know when your boss will ask you to resize an image or to design an advertisement. As a graphic design […]
Design and public relations have more in common than you may think. They both have the same end result: delivering clients’ key messages in the best possible way. The look and key message should be one in the same. Here are a few helpful hints to enhance your design skills: Play Around The most useful advice I can give anyone […]
As communication students, we learn not only through classes and books but also through hands-on experience in various organizations and internships. However, these experiences can only teach us so much. It is time for students to take initiative and begin teaching themselves new skills they may be lacking or wanting to develop. Netflix is out, Lynda is in Admit it—we […]
What is diversity? Diversity has five definitions according to Webster’s Dictionary. However, each person has his or her own definition of diversity and what it means. As a Chapter, diversity should not only be encouraged but expected and exciting. When it comes to recruitment, follow these steps to diversify your Chapter’s membership: Know Yourselves This first step is to know […]
What is a public relations professional? Are they communications specialists, practitioners, press secretaries, public affairs specialists, journalists, media specialists or publicists? The answer is yes – all of the above! These are all titles that can be synonymous with public relations. The diversity within the public relations industry is immense. From social media to event planning, to personal representation to […]
