As public relations students, we need to constantly remind ourselves that the world of communications is more complex than ever before. We may have to go a step further in our ethical practices than our mentors did. Though these precious people in our lives have done some amazing things, found success and made an impact on the industry, now is […]
In the public relations industry, ethics can have a few blurred lines. But have no fear — there’s an app and a committee for that. That’s right, the PRSA Code of Ethics is now mobile and available for all Android and iPhone users. The app even gives users email access to the PRSA Board of Ethics and Professional Standards (BEPS) […]
Thank you to everyone who participated in our September 2014 Twitter Chat, “Ethics and PRSSA.” Specifically, we’d like to thank our co-hosts, Vice President of Advocacy Eric Winkfield and Vice President of Public Relations Ethan Parry (tweeting from the @PRSSANational account) for leading the conversation. Join us on Oct. 7 at 9 p.m. ET for the next PRSSA Twitter Chat: “Maximizing Your […]
As young professionals entering the workforce, we may soon be forced to make the dreaded decision of what to do when a boss asks us to do something unethical. I know it’s easy to say, “This won’t happen to me.” But it might. And if it does, you need to be ready to react appropriately while following your own ethical […]
BuzzFeed’s Viral Politics Editor, Benny Johnson, was fired after BuzzFeed executives discovered over 40 counts of plagiarism on the site, according to a blog on Politico.com. In the late evening on Friday, July 25, BuzzFeed Editor Ben Smith issued an online apology to BuzzFeed readers. “After carefully reviewing more than 500 of Benny’s posts, we have found 41 instances of […]
Have you ever wanted to contribute to a blog but were unsure what to write about? Participate in “Progressions Writing Prompts,” a monthly writing exercise and contest held by PRSSA to enhance your skills and have the opportunity to get your personal blog recognized nationally. The September 2014 writing prompt is as follows: “Ethics play a major role in corporate reputation. What ethical issue […]
We’ve all been at that point — you’re working on your résumé and you’re stuck. Maybe a company is looking for someone who’s bilingual, and you completed two semesters of Spanish. So surely no one will care if you enhance your experiences, right? Wrong. Anything that you enhance, expand or elaborate is still a lie and is what PRSA calls […]
Integrity is a quality that most, if not all, public relations employers are looking for in prospective employees. With ethical conduct comes responsibility — the responsibility of staying true to your publics, your company and yourself. But oftentimes stakeholders have diverging motivations, and sometimes these clash and result in (potential) conflicts of interest. We are all members of different groups. […]
T-Mobile CEO Responds to Self-Created Crisis
Among the more recent public relations crises are comments made by T-Mobile CEO John Legere regarding his competitors. At a company press event on June 18, Legere shared his thoughts about AT&T and Verizon by making a comment that appeared more offensive than productive. While Legere is known for his extreme language, many in the audience and those who heard […]