April 20, or “420” is a day most people associate with smoking cannabis. With the legalization of cannabis happening in some states in the United States, Ben & Jerry’s made a series of social media posts discussing cannabis justice and telling Congress to legalize cannabis for everyone in the country. Ben & Jerry’s, an ice cream company that is very […]
![Success Stories of Corporate Social Responsibility [PR in Peru; RC Recap]](https://progressions.prsa.org/wp-content/uploads/2018/08/Screen-Shot-2018-08-06-at-7.02.53-AM.png)
Session: Success Stories of Corporate Social Responsibility Presenters: Milagros Zamudio (Member of the Stakeholder Council of the Global Reporting Initiative) Miguel Narváez (Head of CSR and Sustainability at Cencosud) Leyla Perea (Head of the Fundación Telefónica Volunteers programme) Ricardo Cuba Garcia (General Manager of CTC Consultants) On the last day of the Conference, we had the pleasure to hear from some […]
The importance of corporate social responsibility (CSR) involving environmental conservation is on the rise among consumers for a variety of reasons. Whether this is because of the world’s current environmental climate or the societal push to “go green,” consumers are becoming weary of the products and services they purchase. Millennials, especially, have been large contributors to businesses and organizations that […]
With one year of introductory PR classes under my belt, I had the privilege to work as the public relations intern for Gift of Life Donor Program — a nonprofit organ procurement organization in Philadelphia, Pennsylvania. The position I had originally applied for was a “community relations intern”. It, however, required a junior or senior status. I didn’t fit the […]
Heather Whaling, CEO and founder of Geben Communication, takes the German root of her company’s name to heart. Geben, which means “to give,” focuses on providing its employees with a quality work experience. She also focuses on this meaning throughout other aspects of her life. Heather is an advocate for women and girls in the workforce, as well as the […]
With more emphasis than ever on the importance of corporate ethics, the millennial generation has motivated companies to start actionable, sustainable and transparent corporate social responsibility (CSR) initiatives. Millennials — people aged 18 to 35 — represent more than 25 percent of the U.S. workforce and are projected to make up 50 percent of the workforce in 2020, according to […]
“Ethical practice is the most important obligation of a PRSA member.” This statement can be found in the preamble of the PRSA Code of Ethics. As members of PRSSA, we hold ourselves accountable for the same ethical standards. We are to always work under the pretenses of advocacy, honesty, expertise, independence, loyalty and fairness. As students, we have discussed these […]
