I am often asked why I chose to change my major to public relations. To be honest, it pretty much chose me. Public relations takes someone who can handle fast-paced environments with a constant Internet connection and coffee readily available 24/7. I’ve learned that most public relations practitioners spend their days working long hours, strategizing on behalf of their clients […]
It was the beginning of my senior year, a time everyone told me was supposed to be full of excitement, but I was terrified. As a student who has spent more than the normal four years in college, I was stuck on the fact that my college career was coming to an end. There were always questions floating through my […]
Fundraising. It can be the bane of any Chapter treasurer’s existence. Not only that, but trying to raise funds on a college campus is difficult. The only simple solution to this conundrum is food. Everyone needs it and it’s an excuse for students to not eat campus food. I can guarantee if you ask anyone if they would rather eat […]
Close your eyes and envision yourself living out your dream public relations job. Ready…Set…Go… Do you see yourself strolling the streets of New York? Residing in a downtown high-rise? Having the world at your fingertips? Becoming the next Olivia Pope or Samantha Jones? As a profession that’s depicted to be glamorous, demanding and media-driven, public relations opportunities are predominantly offered […]
Event: Transition to the Real World (Hosted by the New Professionals Section) Presenters: Hilary Jurinak, Communications Coordinator at Binny’s Beverage Depot Brian Price, Assistant Account Executive at Edelman JR Rochester, Digital Media Strategist at AAA Carolinas Moderated by Jessica Noonan, an Associate at Burson-Marsteller. Recap: Four former PRSSA National Committee members held a Q & A discussion on the transition […]
Being a part of college athletics is a life changing experience. Along with the countless hours of rehabilitation, athletic advising meetings, conditioning and practice times, it is essential to find “free time” to be involved in extracurricular activities as an aspiring public relations professional. This year, I am working in athletic communications for the Division of Intercollegiate Athletics, virtually working […]
Whether it’s working with a new client or joining a new team, I’ve learned that the way you start has a lot of influence on the rest of the experience. The same applies to your upcoming PRSSA year. How you start will have an impact on the way it progresses, and ultimately, what you get out of it. As a member […]
We all know the definition of public relations includes the phrase “building mutually beneficial relationships.” But what does this mean for college students? As members of PRSSA, we have the unique ability to learn about our craft while practicing it at the same time. From exceptional member meetings to guest speakers and agency tours, there’s a lot to write about […]
On college campuses, generating revenue for your Chapter can be a difficult task. On top of that, it can be tough to convince your members to put their busy lives on pause for fundraising projects. In my experience, I’ve found a few helpful ways to combat these challenges. Here are my favorite tips for Chapter fundraising: 1. Understand your audience. […]
