Four Things the Kardashians Can Teach Us About Good Public Relations

Four Things the Kardashians Can Teach Us About Good Public Relations

Love them or hate them, there is no doubt you know them. The Kardashians are America’s most famous family and have become a household name throughout the world. Their million-dollar empire is based solely on one thing — good public relations. The time Kim “broke the Internet.” In 2014, Kim Kardashian graced the cover of Paper magazine wearing a necklace of […]

Trisch Smith Keynote [National Assembly 2019 Recap]

Trisch Smith Keynote [National Assembly 2019 Recap]

Session: Friday Keynote Speaker Presenter: Trisch Smith, Global Chief Diversity and Inclusion Officer, Edelman Recap: No matter where you look, diversity and inclusion is a topic of discussion in today’s society. From the MeToo movement to the #AerieReal campaign, the world is starting to follow a change of action that no longer represents the minority but the rising majority. Trisch Smith shared […]

Vloggers, Bloggers and Influencers – The Big Brothers and Sisters of Social Media

Citizen journalists, social media influencers and brand advocates of the online world wear many hats. For advertisers and marketing professionals, this group is the new billboard, magazine ad and 30-second commercial. For public relations professionals, it’s an additional person to engage in the assembly line of social-media-driven purchasing power and influencers. But who are these people, and more importantly, what […]