Session: Big Dreams, Small Programs: Creating High Quality Public Relations Experiences with Limited Resources
Presenters: Drake University’s PRSSA Chapter
Megan Johns, Communication Chair
Madison McConnell, Events Chair
Kelly Marble, Vice President
Recap: Drake University’s Chapter Development Session on big dreams and small programs covered how Chapters can create meaningful experiences on a small budget. Megan, Madison and Kelly educated the audience on various opportunities for Chapters to host programming with limited resources. The presentation covered topics such as creative fundraising, motivating members and leveraging professional networks.
In order to develop creative fundraising, Drake University suggested that Chapters think creatively by differentiating themselves, targeting alumni by reaching out through social media, alumni offices and their sponsor PRSA Chapter and cutting through the noise. To motivate members, one presenter said “the biggest success we have is word of mouth from current members.” Some suggested events including a crisis simulation, media pitching and community partnerships. Leveraging professional networks is something Drake PRSSA does by creating a Facebook group, hosting a public relations week and hosting a Regional Conference.
Gentry Bennett is a junior at Ohio University. She is currently the vice president of external relations for Scripps PRSSA and a supporter of National Parks and great dessert. Follow Gentry on Twitter @Gen__andTonic or connect with her on LinkedIn.