Between classes, internships and PRSSA, public relations majors are constantly building their resumes to become the top future professional candidate. However, if you’re looking for a winter break challenge or looking to diversify your experience from your peers, there are inexpensive ways to expand your business and communications knowledge. Online certifications can help give students the extra skills they need […]
![Code for Communication [National Conference 2018 Session Recap]](https://progressions.prsa.org/wp-content/uploads/2018/10/Screen-Shot-2018-10-24-at-11.04.37-PM.png)
Session: Code for Communication Presenter: Brandi Boatner, Social and Influencer Communications Lead, Global Markets, IBM Recap: Brandi Boatner presented on tech public relations and the importance of this type of PR, as she works at IBM, a leading cloud platform and cognitive solutions company. Boatner started her presentation by stating that she is the “Beyoncé of the Business World” and she sure […]
This semester I started my first internship at an agency located in Scottsdale, Arizona. One of the agency’s primary tasks is to send out weekly newsletters for each of their clients. Because they’re sent out so frequently, we had to develop a better strategy to entice our audience. These are some of the things I’ve learned: Always incorporate visuals. People […]
If you have ever wanted to know more about the different types of public relations careers straight from professionals, then the PRSA Sections Series is here to help. The PRSA Sections Series highlights the 14 different PRSA Professional Interest Sections. Each month, two professionals will answer questions about their specific subcategory of the industry. Our fifth post in this series […]
![PR and Big Data: Using Smart Data to Communicate [National Conference]](https://progressions.prsa.org/wp-content/uploads/2013/10/BigData.jpg)
Editor’s Note: The PRSSA 2013 National Conference was in Philadelphia from October 25-29. All National Conference posts can be found here. Data, data and more data. With so much data out there, how are we as public relations professionals supposed to sift through it all and find the stuff — the golden nuggets if you will — that truly matters? The session, “PR […]
Twitter might have only quietly released its new Twitter Analytics to the public, but the effects of this feature could make a major bang on our Chapters’ social media presences. The new Twitter Analytics not only records your account’s retweets, replies and favorites; it also shows the numbers of clicks each of your links received, which allows you to analyze […]
It is very easy to confuse social media and social business. The graphic in this post, created by my colleague David Armano, is a great illustration of the differences between a social brand (for the purposes of this post, this is synonymous with social media) and social business. At a very high level, a social brand is what we all […]
What is a public relations professional? Are they communications specialists, practitioners, press secretaries, public affairs specialists, journalists, media specialists or publicists? The answer is yes – all of the above! These are all titles that can be synonymous with public relations. The diversity within the public relations industry is immense. From social media to event planning, to personal representation to […]
