I’m currently taking a public relations case study course in which every class we discuss and examine some of PR’s best and worst moments. Topics have ranged from consumer products and health communication, to social marketing campaigns and community relation cases. Since starting this course, I have greatly developed my sense of what makes a good versus bad case study. […]
![Beyond the PR Stunt [National Conference Recap]](https://progressions.prsa.org/wp-content/uploads/2017/11/Screen-Shot-2017-11-27-at-4.24.18-PM.png)
Session: Beyond the PR Stunt: Creativity in PR Jobs You Didn’t Know Existed Presenter: Michael DiSalvo, Vice President, Ogilvy Recap: Michael DiSalvo challenged society’s and students’ view of public relations in his engaging session about finding creativity in unlikely and some of the most, in his words, “uncool” sectors of the industry. DiSalvo highlighted that some of the best public […]
PRSA 2017 Chair Jane Dvorak, APR, Fellow PRSA has driven communications programs for some of the largest nonprofits. She has used her “thematic planning” concept to boost client programs that have resulted in media coverage in National Geographic and garnered multiple local and national awards. She uses her 30 years of experience to help organizations gain new focus and direction […]
What do you want to be when you grow up? A once exciting question we were asked as children has become an impending reality. College is a time for you to learn about something you are passionate about, something you are going to love doing for the rest of your life; so how can you be sure to make the […]
For the majority of burgeoning public relations professionals, the idea of embarking in a career in the nonprofit sector sets off mental alarms complete with whirling sirens and flashing lights. They conjure up images of spending their days in severely understaffed offices with barely enough funds to pay for that month’s rent, of stretching limited resources to their maximum capacity […]
![Chapter Development Session [National Conference Recap]](https://progressions.prsa.org/wp-content/uploads/2017/11/Screen-Shot-2017-11-27-at-4.12.18-PM.png)
Session: Eastern Michigan University: How to Grow your Chapter on a Non-Traditional Campus Presenters: Abby Cousineau, Hope Salyer, Josie Bobeck and Madison Harmon Recap: In this session we learned how to maintain and grow a strong PRSSA Chapter on a non-traditional campus. What is a non-traditional campus? A non-traditional campus is a commuter school, a trade school or a community […]
On the very first day of my intro to PR class, my professor, Lynn Applebaum, informed us about a grant by the PRSA Foundation that would be awarded to eight students around the country to attend the PRSSA National Conference in Boston. She told us how to apply, offered to write recommendation letters to those interested in applying, and offered […]
I find it incredibly interesting that one of the most common phrases undergraduate students say regarding applications for jobs and internships is “my resume stinks.” Resumes are the number one deliverable that opens the doorway into the professional field and yet it is one of the most neglected items in preparing for job applications. “I’m really good at interviews,” is […]
https://storify.com/prssanational/scoring-scholarships-twitter-chat Thank you to everyone who participated in our event planning Twitter chat. Specifically, we’d like to thank our co-hosts Vice President of Member Services Allyson Berry (@allysonkberry) and Vice President of Digital Communication JaCey Yonke (tweeting from the @PRSSANational account) for guiding the conversation. Be sure to join us for next Twitter chat on Jan. 23 where Vice President of Career Services, […]
Session: Keynote Address Presenter: Jon Iwata, Senior Vice President, Chief Brand Officer, IBM Recap: Jon Iwata opened up his keynote address with a principle inspired by Edward Bernays: The few have the tendency to influence the many. Iwata dove deep into this principle by discussing social-first communication. He established that there are four parts that make up social-first communication: content, […]
