Read the article in Spanish here. A few days ago, my sister and I went to our local Starbucks, drawn in by a promotion we had seen on social media. This promotion stated that by purchasing a large-sized drink, you would receive a limited-edition holiday cup. For us, Christmas is a special time, and we thought, “Obviously, we have to […]
As a college student, you are in a unique position of having an array of resources at your fingertips — especially resources on your school’s campus. On top of that, being a member of PRSSA offers you a network of supportive students as well as professionals who want to help you jump start your career. Take advantage of all the […]
We know that one of the most important membership benefits for PRSSA members is the opportunity to connect with professionals in the field. Sometimes, it can feel overwhelming to know where to start when it comes to securing speakers, finding mentors or needing help with your Chapter. Did you know that each PRSSA Chapter is required to have a Professional […]
At ICON 2024, I had the pleasure of recording a podcast with a great role model of mine, Gina Laughlin. Gina is the Vice President of Global Communications at Delta Air Lines and serves as a Co-chair for Champions for PRSSA. Her leadership, poise and passion for mentorship shines through in everything she does. You can listen to the first […]
Breaking into your career can be nerve-wracking. Many of us feel anxious about what to do after graduation — job, more school, travel, gap year — and I have found myself in the same boat. PRSSA’s ICON was extremely helpful in preparing for my future career. The Conference taught me so many new things, but I was most impressed with […]
Attending PRSSA ICON was more than just a trip; it was a transformative experience that left me inspired and equipped with the tools to navigate my future in public relations. From networking breakfasts to behind-the-scenes tours, each moment was packed with valuable lessons and unforgettable memories. The Power of Mentorship As I mingled with industry professionals during the Champions Breakfast, […]
Attending the PRSSA 2024 Leadership Assembly in Seattle, Washington was one of the most enriching experiences of my academic and professional life. As an active member of the Universidad de San Martín de Porres (USMP) PRSSA Chapter in Lima, Perú, I had the honor of representing my university and participating in the elections for the 2024–2025 National Committee. This opportunity […]
“Be the change you wish to see in the world.” This powerful phrase resonated with each of us when we decided to take part in the International Communications Challenge organized by PRSSA. The task was not easy: Raising awareness among the Latin American population about the risks of global warming and the importance of sustainability. However, our shared motivation to […]
The field of public relations is booming, yet there are few Black men in the industry. As we dissect this issue, it’s essential to recognize the historical and ongoing barriers that keep many Black men from entering and thriving in public relations roles. It is also essential to highlight the opportunities for those who do make a career in the […]
Attending PRSSA ICON 2024 in Anaheim, California, was more than just a professional event; it was an experience that, as a student and representative of the University of San Martín de Porres in Lima, Perú, allowed me to dive into a sea of cultures, knowledge and human connections. The idea of traveling to the United States for the first time […]
