Progressions

PRSA Voices: Insights from Joseph Abreu, APR, CPRC

Name 

Joseph Abreu, APR, CPRC 

Position 

Chief Communications Officer at Lee County Clerk & Comptroller 

PRSA Role 

Immediate Past Chair 

What inspired you to get involved with PRSA, and how has your journey with the organization evolved over time? 

My journey with PRSA began more than 22 years ago, right after college—but it really started even earlier, as a proud PRSSA member during my two years at the University of Florida. I was fortunate to have professors who emphasized the value of PRSA in shaping a successful career through meaningful networking and ongoing professional development. 

From the start, I felt a deep passion for the public relations profession. PRSA gave me an avenue not only to grow, but also to give back and help elevate the field I love. Over the years, I’ve had the privilege of helping to launch awards programs across the country, organizing countless educational events and conferences and developing strategies to expand the reach and recognition of the Accreditation in Public Relations (APR) credential. 

How would you describe your leadership journey from Chair to Immediate Past Chair, and what has each role meant to you? 

PRSA has always felt like family to me, and serving in leadership has been one of the most fulfilling experiences of my life. Since 2006, I’ve had the privilege of serving in nearly every leadership role within PRSA, forging lifelong friendships with passionate, dedicated volunteers and staff I might never have met otherwise. Together, we’ve advanced our profession, especially for the next generation of communicators. 

Serving as PRSA’s Chair in 2024 was the greatest honor of my life. Among our many accomplishments, I had the opportunity to collaborate with professionals across the United States and around the world to broaden PRSA’s global reach. One initiative especially close to my heart was beginning the process of translating the APR into Spanish—an important step toward expanding access to professional development across Latin America. 

Now, as Immediate Past Chair, I’ve stepped back slightly to support our 2025 Chair, Ray Day, APR, as he leads our association to new heights. My focus this year is on streamlining our governance policies so PRSA can be more agile and responsive to the ever-evolving communications landscape. We’ve made tremendous progress together, and I’m excited for what lies ahead for our Society. 

What role has continued learning played in your professional journey? 

Professional development has always been a cornerstone of my career, beginning with earning my APR in 2009. Since then, I’ve participated in countless conferences, completed specialized certification programs through FEMA and PRSA, and most recently earned the Certified Public Relations Counselor (CPRC) credential in 2023 through the Florida Public Relations Association. Each of these opportunities has expanded my knowledge, sharpened my skills, and opened new doors that have propelled my career forward. 

Whenever I speak to student Chapters, I stress the critical importance of continuous learning in our ever-evolving field. Just as you wouldn’t trust a surgeon who hasn’t practiced or updated their training in a decade, the same standard should apply in communications. Why place your brand or message in the hands of someone who hasn’t kept pace with the latest tools and trends? Lifelong learning isn’t optional, it’s essential for staying relevant and leading with impact.

From your perspective, what makes PRSA the natural next step after PRSSA? 

PRSA empowers public relations and communications professionals with the tools they need to succeed at every stage of their careers. While professional development is a cornerstone of our values, the power of networking is equally important. PRSA offers countless opportunities to connect—whether locally, regionally or nationally—fostering meaningful relationships that support both personal and professional growth. 

One of the most valuable ways to build connections is through PRSA’s 14 Professional Interest Sections, which allow members to engage with others in their specific industry or area of focus. Additionally, our Affinity Groups provide spaces for like-minded professionals to meet virtually, share ideas and form lasting networks and collaborations. 

With its vast reach and diverse offerings, PRSA is more than an association—it’s a vibrant community with limitless opportunities to learn, grow, and lead. 

For someone just joining PRSA, what are the first three things they should explore or get involved with? 

When you join PRSA, make the most of your membership by actively participating in your Chapter and/or Section meetings whenever possible. These gatherings are more than just events—they’re opportunities to build meaningful relationships with colleagues and mentors who will support, guide and inspire you throughout your career. Their insight and encouragement can make each step of your professional journey smoother and more rewarding.  

Consider volunteering for your Chapter board as well. The work done at the local level is incredibly impactful and deeply fulfilling. It’s a chance to give back, help shape the profession and contribute directly to the success of fellow professionals in your community. 

For young professionals, I strongly recommend joining Mentor Connect—an excellent resource to be matched with experienced communicators who can coach, lead and advise you, especially during the early, formative years of your career. 

Your PRSA membership is an investment—not just in the organization, but in yourself. Like a gym membership, the value comes from how much you engage. The more you show up, connect and participate, the greater the return. Lean in, get involved

and watch your career grow. 

Looking back at your career, what piece of advice would you give to your younger self? 

Know your value. It took me years to fully realize the incredible value I brought to my companies. During that time, I was often less confident and more timid at the negotiating table and in the C-suite. Over time, however, I developed a deeper understanding of my worth, and with that came the confidence to assert myself more effectively. This shift not only made me more valuable to my organizations but also allowed me to grow into a stronger, more effective leader. 

Lastly, how can PRSSA members connect with you or follow your work? 

You can easily connect with me on LinkedIn or say hi at ICON. I love meeting our members and learning about their careers, interests, and PRSA service. If you’re at the Champions for PRSSA breakfast at ICON, feel free to stop at my table.