![InterVIEW Your Strengths and Weaknesses [National Conference 2018 Session Recap]](https://progressions.prsa.org/wp-content/uploads/2018/10/Screen-Shot-2018-10-12-at-10.03.52-PM.png)
National Conference Session Recap Session: InterVIEW Your Strengths and Weaknesses Presenter: Jane Dvorak, APR, Fellow PRSA, President, JKD & Company Inc. Recap: Applying and interviewing for a job can be a little stressful at times. In the session of “InterVIEW Your Strengths and Weaknesses,” Jane Dvorak reassures that there can be less stress by learning to utilize your network and learning […]
![Financial Communications [National Conference 2018 Session Recap]](https://progressions.prsa.org/wp-content/uploads/2018/10/Screen-Shot-2018-10-12-at-10.00.01-PM.png)
Session: The Fast-Paced World of Financial Communications Speakers: Kris Cole, Associate Vice President of Prosek Partners Recap: As someone who is not a finance person and can barely do her taxes, I went to the financial communications session. Conference is the time to learn new things so I figured, why not? Cole started off the session defining public relations versus […]
Brand representation is rapidly changing. The audience and its expectations are diverse as ever and with that, the industry of public relations is rising to the task with a workforce that is as diverse as its audience. However, when it comes to reaching a modern audience, is it more important to see different cultures as barriers to cross or rather […]
![Becoming the Change [National Conference 2018 Session Recap]](https://progressions.prsa.org/wp-content/uploads/2018/10/Screen-Shot-2018-10-10-at-5.11.19-PM.png)
Session: Becoming the Change: Rising from Tragedy to March for Our Lives Presenter: Brendan Duff and Delaney Tarr Recap: Brendan Duff and Delaney Tarr took us through the story on how the March for Our Lives Movement started. They weren’t there to explain what happened to them or how they felt about the horrific day of the school shooting. Instead, they educated […]
![Come Fly With Me [National Conference 2018 Session Recap]](https://progressions.prsa.org/wp-content/uploads/2018/10/Airline-PR-pic.jpg)
Session: Come Fly With Me: Airline PR Presenter: Michelle Agnew, Assistant Manager & Copywriter, Southwest Airlines; Katie Gatti, Marketing Manager, Southwest Airlines Recap: Michelle Agnew and Katie Gatti presented about the similarities and differences between the communications and marketing departments at Southwest Airlines. Neither professional had previous agency experience but spoke about the reasons behind their choice to work in a […]
“Weight Watchers” Rebrands into Wellness-Focused Business What’s wrong with their old approach? If someone needed a diet to stick to that helped them quickly lose weight, they turned to Weight Watchers. The company initially branded themselves on delivering the best diet for weight loss, backed by well-known celebrities like Jessica Simpson and Oprah Winfrey. Unfortunately, they have also been known […]
It’s not often this topic is talked about but we’ve all been there. A situation where it feels as though everyone is getting a summer internship except for you. In the field of public relations, it’s imperative to remain positive. For starters, if you’re outwardly salty about a peer getting a position that you applied for, that bridge could be […]
You are probably wondering what is so valuable about Chapter News and more importantly, why your Chapter should submit a release? Chapter News is not only underutilized but unfortunately often undervalued and goes unnoticed on the behalf of students. Many students are often unaware of the fact that they have the opportunity to submit their Chapter’s latest news. With the […]
En la actualidadnos encontramos envueltos en un mundo que ya no tiene fronteras o al menos no en el sentido estricto como solíamos conocer este término fronteras. La globalización ha hecho que en un instante podamos conocer lo que está pasando en cualquier lugar, saber lo que piensan personas de otros países y reconocer sus necesidades y problemas; además, se […]
It is no secret that brands are slowly moving to environmental issues. There have always been brands, such as Patagonia, Starbucks, L.L. Bean, and lesser known, Apple, which incorporate the environment into their Corporate Social Responsibility (CSR). In diving deeper into this subject of environmental CSR policies or just brands trying to be as kind to the environment as possible, it leads […]
