The Art of Conflict and Crisis [National Conference 2018 Session Recap]

The Art of Conflict and Crisis [National Conference 2018 Session Recap]

Session: The Art of Conflict and Crisis Presenter: Dr. Raquel Perez, Aileen Izquierdo, Heather Radi-Bermudez, Florida International University Recap: The Art Of Conflict and Crisis, while a necessity for public relations professionals, is not discussed as much as it should be. The three PR practitioners from Florida International University began their session by asking their audience to describe FIU in one […]

Code for Communication [National Conference 2018 Session Recap]

Code for Communication [National Conference 2018 Session Recap]

Session: Code for Communication Presenter: Brandi Boatner, Social and Influencer Communications Lead, Global Markets, IBM Recap: Brandi Boatner presented on tech public relations and the importance of this type of PR, as she works at IBM, a leading cloud platform and cognitive solutions company. Boatner started her presentation by stating that she is the “Beyoncé of the Business World” and she sure […]

Who’s Writing Your Story [National Conference 2018 Session Recap]

Who’s Writing Your Story [National Conference 2018 Session Recap]

Session: Who’s Writing Your Story? Presenter: Brian Easter, Co-Founder, Nebo Recap: As PR professionals, we are storytellers. In this session, Co-Founder of Nebo Agency Brian Easter focused on how as public relations professionals we are not only storytellers in our professional lives but also storytellers in our personal lives. Easter told the audience that the top regret of retirees is that […]

Kick-Start Your Career [National Conference 2018 Session Recap]

Kick-Start Your Career [National Conference 2018 Session Recap]

Session: Kick-Start Your Career: Tips From New Professionals Presenters: Gemrick Curtom, Consultant, GC Communications Hanna Porterfield, Account Manager, Development Counsellors International Robyn Rudish-Laning, Senior Marketing Manager, Airports Council International-North America Mia Simon, Public Relations Coordinator, Methodist Health System Recap: In this session, past PRSSA members who are now PRSA members gave advice on entering their careers following graduation from college. They […]

LA DIVERSIDAD EN RELACIONES PÚBLICAS:  ADAPTARNOS A UN MUNDO QUE NO PARA DE CAMBIAR

LA DIVERSIDAD EN RELACIONES PÚBLICAS: ADAPTARNOS A UN MUNDO QUE NO PARA DE CAMBIAR

Hoy en día, el mundo está dividido en distintos países a las que pertenece cada individuo, donde en su mayoría no se habla un mismo idioma y no se comparten  las mismas tradiciones. Dentro de estas naciones existe un sentido de los que la habitan que actúa con la finalidad de integrarse, normalmente hacia un idioma común, un mismo sistema educativo, […]

Invention in PR

Invention in PR

Public relations has earned its seat at the decision-making table. But another meeting happened before we got here and we probably weren’t invited. Each time a public relations team readies itself for a launch, the product has already been determined, developed and maybe even packaged before we’re brought in. Sometimes public relations helps inform certain features but we rarely make […]

What Diversity Officers Want You to Know About Your On-Campus Resource

What Diversity Officers Want You to Know About Your On-Campus Resource

Looking for a Diversity Month speaker for your Chapter? Need resources for a workshop? As Chapters begin prepping to celebrate the countless number of things that make our members unique, some may be finding themselves at a loss for where to start. The Office of Diversity and Inclusion, a blanket term for the variety of university divisions that specialize in […]

The Nine Types of Public Relations Professionals: Using the Enneagram to Understand Your Strengths

The Nine Types of Public Relations Professionals: Using the Enneagram to Understand Your Strengths

If you are like me, you visited the PRSSA National Conference and looked around the room in awe. The people I met were so different from me, but we are all interested in the same profession. That, coupled with a recent discussion in my public relations class, made me curious about how different personality types interact with public relations. I […]

The Austin Bombings [National Conference 2018 Session Recap]

The Austin Bombings [National Conference 2018 Session Recap]

Session: A City on the Brink: The Austin Bombings Presenters: David Green, City of Austin Anna Sabana, Austin Police Dept. Angel Flores, Austin Homeland Security & Emergency Management Dept. Lisa Cortinas, City of Austin Recap: David Green, Anna Sabana, Angel Flores and Lisa Cortinas came together to share how they managed the Austin serial bomber in March of 2018. Each of […]