Getting into college? Lori Loughlin says “You got it, dude!” Full House star Lori Loughlin was among many stars to catch media attention this month in a college admissions scandal. Loughlin was charged with bribing her daughters’ way into the University of Southern California (USC) by paying for them to appear to be on the crew team. Despite the two girls having […]
Test your knowledge in our latest AP Style Quiz! – Emma Ingram is the 2018-2019 Publications Editor in Chief for PRSSA National.
We all want to be happy. Husbands want their wives to be happy, parents want their children to be happy and dogs want their humans to be happy. And you, a fantastic PR pro, want your audience to be happy. In 1998, Martin Seligman was the president of the American Psychologists Association. His most notable study was on positive psychology, […]
The annual PRSSA National Assembly is set to take place April 4–7 in Portland, Oregon. In preparation for the event, it is crucial that all Chapter delegates review the 2019 Situation Analysis and the delegate packet in its entirety. Below are three pieces of information that all delegates should be familiar with. Preparation Session If this is your first National Assembly, […]
Maximum credit hours, PRSSA meetings, homework and the list goes on – PR majors are busy. While your classwork and PRSSA involvement can boost your resume above the rest, an internship may be the critical piece needed to land your dream job down the road. While many think that squeezing in an internship may seem impossible, there are ways to […]
Last fall, I interned at a small public relations agency. In all honesty, I didn’t know much about the company. I knew I needed an internship and I really didn’t care who it was with or what I did. Throughout the internship, there were days I sat at my desk wondering, “Am I the problem?” Below are lessons I learned […]
Determine which type of influencer is right for your PR needs Three months ago The New York Times released an article on nano-influencers and cemented this group of social media underdogs as the newest installment in the influencer evolution. This addition comes hot off the heels of micro-influencers, who were in the spotlight for most of 2018. If you aren’t aware […]
The PRSSA 2019 International Conference is an event that brings communications students from around the world together for professional development and networking. Attendees will have the opportunity to participate in numerous sessions that will shed light on current topics and trends in the field of public relations. In addition, students will be able to attend general sessions at the PRSA […]
As the vice president of events and fundraising, I oversee the Regional Conferences that PRSSA endorses each spring. While attending the events in Boston and Chicago as the official delegate from the National Committee, I’m grateful to have taken part in conversations about covering, bringing your most authentic self to work, and educating people of color and allies on how […]
If you listen to music, keep up with pop culture or have an Instagram account, you may have heard that the Jonas Brothers are back together. After taking five years apart to focus on themselves individually, the boys are back and better than ever. Current and aspiring public relations professionals can learn a few things from these heartthrobs. It takes […]
