Are Political Candidates Products? Contending with Endorsement Guidelines in the Influencer Era / ¿Son los candidatos políticos productos? Enfrentando las pautas de respaldo en la era de los influencers

Are Political Candidates Products? Contending with Endorsement Guidelines in the Influencer Era / ¿Son los candidatos políticos productos? Enfrentando las pautas de respaldo en la era de los influencers

English version Should influencers have to disclose material relationships with political campaigns or political action committees when endorsing candidates or parties? That’s a question the Federal Trade Commission (FTC) will have to answer increasingly often as we approach Election Day, and navigate future election cycles in a digital world.  It’s no secret that campaigns are actively targeting young voters this […]

From Fear to Success: My PR Transformation in USMP PRSSA / Del miedo al éxito: mi transformación en relaciones públicas en USMP PRSSA

From Fear to Success: My PR Transformation in USMP PRSSA / Del miedo al éxito: mi transformación en relaciones públicas en USMP PRSSA

English Version I was born in Callao, Peru, a city well-known for being the country’s main port and a key hub for international maritime trade. I am the daughter of parents who didn’t have the opportunity to attend college, but worked tirelessly to ensure that I could become the first generation in my family to do so. During my first […]

Travis Kelce’s PR Team: What is the Motive?

Travis Kelce’s PR Team: What is the Motive?

The news of a “breakup contract” between the Kansas City tight end and Taylor Swift has shocked and confused the internet. Many are wondering if the contract was curated by a user or a calculated move by Kelce’s team.   The “contract” surfaced on Reddit displaying printed documents with the company name and logo of Kelce’s PR agency, at the top. […]

Fostering Inclusivity: How PRSSA Chapters and Cross-Organization Collaboration Can Support Hispanic Students

Fostering Inclusivity: How PRSSA Chapters and Cross-Organization Collaboration Can Support Hispanic Students

Everyone goes through a time in their life where they feel like the odd one out. Growing up in rural Ohio, I felt disconnected from Latino and Mexican culture simply because there was almost no one like me. When I was at home, I would see my mom and my grandpa whose Latino heritage was evident through both their appearance […]

The ICON Style Guide

The ICON Style Guide

Each year, PRSSA students gather to celebrate connections, leadership, community and professional development in PR, but what about the opportunity to do it in style? Corporate fashion is on the rise and ICON is the place to make your professional statement — with an outfit.  If first impressions are everything when meeting professionals and students from across the country, your […]

The Importance of Networking in a Globalized World: The Visit of Isabella Albertini, President of LSU PRSSA, in Perú

The Importance of Networking in a Globalized World: The Visit of Isabella Albertini, President of LSU PRSSA, in Perú

For a PRSSA Chapter in Latin America, like the Universidad de San Martín de Porres (USMP), connecting with other Chapters not only in South America but also in the United States is vital for the growth and development of its members. These exchanges foster a rich wealth of ideas, the creation of strategic alliances, and the opening of international opportunities […]

From the Ground Up: A Summer Internship with AdFarm

From the Ground Up: A Summer Internship with AdFarm

Throughout my childhood, I raised cattle with my family on a small rural operation – through which my gratitude for farmers and ranchers was instantly formed. Unsurprisingly, I gravitated toward this industry when pursuing my first public relations internship. In May, I began my time with AdFarm, a full-service agency with a range of agricultural clients in both the United […]

More Than Just Networking: Why PRSSA Became My PR Passion

More Than Just Networking: Why PRSSA Became My PR Passion

When I joined the Public Relations Student Society of America (PRSSA), I knew I had found a community that built my professional skills and, more importantly, helped me find my voice in the PR world. The opportunities to connect with industry leaders, collaborate with like-minded peers, and get hands-on experience have been an incredible journey. It’s not just a student […]