Progressions

March 15, 2023

The Power of Networking: PRSSA ICON Leadership Recognition Lunch & Champions for PRSSA Breakfast

During the PRSSA International Conference, I had the opportunity to participate in two meaningful networking events that helped me build more connections in the broader public relations community, the first of which was the Leadership Recognition Lunch. This lunch brought together PRSSA Chapter presidents and Nationally Affiliates Student-Run Firm directors to share tips and tricks. It was refreshing to talk […]

March 13, 2023

PR & Pre-Law: The Case for PR Students to Study Law

If Elle Woods from the classic movie “Legally Blonde” taught us anything, it is that getting into law school is all about good PR. The UCLA fashion merchandising major crafted messages for her video essay that, combined with her near-perfect LSAT score, earned her a spot at Harvard Law. Although the American Bar Association does not recommend an undergraduate major […]

March 6, 2023

Position Spotlight: Vice President of Digital Communications, Mary Kate Hale

ABOUT THE VP OF DIGITAL COMMUNICATIONS What does the vice president of digital communications do? My role as vice president of digital communications is to create content for PRSSA National across all digital channels such as Instagram, Facebook, Twitter and LinkedIn. I collaborate with PRSA and other National Committee members to create graphics and post copy for all social media […]

March 3, 2023

Position Spotlight: Vice President of Chapter Development, Sankalp Sharma

ABOUT THE VP OF CHAPTER DEVELOPMENT: What does the vice president of chapter development do? As the vice president of Chapter development, I handle outreach to the PRSSA Chapters. I lead the the District Ambassadors, who help promote PRSSA events, share updates from PRSSA National, and support Chapters in various ways. I also lead the Community Service Initiative, where I […]

March 2, 2023

Position Spotlight: Vice President of Events and Fundraising, Milagros Orcoyen

ABOUT THE VP OF EVENTS AND FUNDRAISING What does the vice president of events and fundraising do? As the vice president of events and fundraising, I advise Chapters and members on anything related to events, fundraising, and sponsorship. This is done through meetings, handbooks, social media content, Progressions articles, and more. I am also responsible for recruiting, selecting, and helping […]

February 22, 2023

District Conference Preview: PR eLevated (DePaul University and Columbia College Chicago 2023)

DePaul University and Columbia College Chicago’s PRSSA Chapters are thrilled to announce the highly anticipated 2023 Midwest District Conference: PR eLevated. The conference will take place in person on March 2–3, 2023. Chicago’s “L” trains are like the veins of the city, pumping life and energy into every neighborhood by connecting people and communities like blood cells to the heart. […]

February 17, 2023

PR Has a PR Problem

The romanticization and outdated narrative of public relations has created a false perception of PR in the eyes of the general public, according to Brandi Boatner, an ICON 2022 speaker and the self-titled “Beyoncé of the Business World.” In actuality, Boatner works with external influencers for IBM, a technology company. PR has been falsely publicized in movies and television due […]

February 14, 2023

District Conference Preview: PR Advanced: Looking Back to Move Forward (Boston University 2023)

After two years of being virtual, Boston University’s PRSSA Chapter is proud to finally host its in-person conference, PR Advanced: Looking Back to Move Forward, on Saturday, Feb. 25th, 2023. The Northeast conference invites all Chapters from the District to join us in the Photonics Center from 8 a.m. to 6 p.m.. The BU Chapter’s history of conferences has largely […]

February 13, 2023

District Conference Preview: Explore. Experience. Engage (University of South Carolina 2023)

The University of South Carolina’s PRSSA Chapter is excited to host our 2023 District Conference: “Explore. Experience. Engage.” The conference will be in person from Feb. 24–25,2023 on the campus of the University of South Carolina in Columbia, SC. “Explore. Experience. Engage.” is centered around travel and tourism public relations, and will include speakers who will share their experiences working […]

February 10, 2023

Creating a Classic: Learning from PepsiCo at ICON 2022

Imagine this: you walk into an event, and immediately set your sights on the snack table. You see that big, blue box of assorted chip bags, and as you’re walking over, you already start trying to decide if you’re more in the mood for Doritos or Lay’s. Once you get to the box, you’re able to dig past the bags […]