Join PRSSA on September 22nd from 5–7:15 p.m. EDT for the 2021 Chapter Development Sessions. During these sessions, fellow Chapter leaders will speak on numerous topics and share their best practices for other Chapters to implement. In between sessions, participants will have the opportunity to network with hosting Chapter leaders as well as other participants in attendance. Registration for this […]
Search Engine Optimization, or SEO, is a strategic way to increase web traffic to your site. Google’s algorithm is known to consider the content of your website and external hyperlinks when determining your site’s positioning. Content in the first position of Google Search results receives over 25% of clicks and 3.8x the number of backlinks than the results in positions […]
PRSSA hosted their first Twitter chat of the 2021-2022 school year on August 30, 2021 at 8 p.m. ET. Titled “#WeArePRSSA: Best Practices for Chapters” this chat served as a great resource for Chapter leaders as everyone shared their ideas, experiences and more. Highlights can be found below.
As the summer draws to a close, a new semester approaches with new opportunities. Whether you’re starting your professional career, searching for an internship or gaining a leadership position, you’ll want to nail every interview you walk into. After a year of practicing myself, below are the best tips I have picked up for interviewing. Before the interview: Schedule a […]
District Conferences. They’re one of the best ways to help your Chapter with professional development, recruitment and fundraising. Your Chapter will also create meaningful connections and memories along the way. Conferences are also at the forefront of PRSSA brand exposure and overall advancement of the Society. On top of being incredibly rewarding and exciting, there are a lot of details […]
As a rising senior, I’ve grown to enjoy books that make me feel more prepared for life after college. ‘The real world’, as we like to call it. One day this summer, I found myself roaming through the local Barnes and Nobles in search of an enlightening tale on how to be successful. When I saw ‘The Only Book You […]
“The currency of real networking is not greed but generosity.” I believe this quote to be true. Over the past month, I have experienced it firsthand. Like many college students, I began applying to numerous internships before my spring classes even ended. Unfortunately, I was not hired, and I was left wondering how I was going to utilize my summer. […]
Since July is National Ice Cream month, I decided to look into the PR and marketing of ice cream as I reminisce about my personal experiences with my favorite comfort food. My earliest memory of my enjoyment of ice cream began at five years old. In the warmer days, my mother, grandmother and I would pick up soft serve on […]
A wise professor once told me, “Your network is your net worth” and “to be effective in publicity, consider PR to stand for personal relationships.” Any PR hopeful worth their salt knows that public relations is a relationship game. That’s why we go out of our way to join organizations like PRSSA/PRSA; we don’t just value the learning experiences; we […]
Communication is often one of the first concerns students who study abroad have. Language is such a big part of experiencing a culture that it may completely isolate an outsider. While it is true that understanding the language is a critical part of communicating, learning how to correctly pronounce parmesan or bruschetta is much easier than relearning effective mass communication […]
