A Look Back Into Women’s History Month: Women’s Voices in Public Relations

A Look Back Into Women’s History Month: Women’s Voices in Public Relations

Women’s History Month is in March, a month that celebrates all of the achievements of women over the past years. This also includes all the work that women have played in shaping the field of the PR industry into what it is today. Currently, about 70% of PR professionals are women, which indicates this industry is where various opportunities to […]

Clicks at What Cost? The Potential PR Price of Ad Overload in Our Social Feeds

Clicks at What Cost? The Potential PR Price of Ad Overload in Our Social Feeds

As a consumer who grew up with social media, I’ve witnessed firsthand how popular platforms have evolved to fit the current media landscape. With each app update, I’ve learned to adapt to my favorite platforms’ new features — admittedly, some are far easier to embrace than others.  Instagram Shopping makes me long for the app to go back to the […]

District Conference Preview | Game On: PR in Sports, Mid-Atlantic District Hosted by Temple PRSSA 

District Conference Preview | Game On: PR in Sports, Mid-Atlantic District Hosted by Temple PRSSA 

Ready to “Get’cha Head in the Game” this spring? There is no better place to do it than one of the best sports cities: Philadelphia, Pennsylvania. Temple University PRSSA is thrilled to host the PRSSA’s 2025 Mid-Atlantic District Conference. “Game On: PR in Sports,” being held on Temple University’s main campus on March 28 and 29, will help you take […]

Storytelling – El Porqué Detrás De Las Relaciones Públicas

Storytelling – El Porqué Detrás De Las Relaciones Públicas

Contar historias siempre ha sido una parte fundamental de quién soy. Como la narradora en mi familia, he pasado años tejiendo relatos que unen a las personas y dejan impresiones duraderas. No fue hasta que exploré la narración de historias desde una perspectiva profesional que realmente comencé a ver su poder transformador, especialmente en el mundo de las relaciones públicas.    […]

When Outside of the Box is Inside the Box: Unpacking the ‘Severance’ Promotion and How Creative Promotion Campaigns Benefit Companies

When Outside of the Box is Inside the Box: Unpacking the ‘Severance’ Promotion and How Creative Promotion Campaigns Benefit Companies

If there’s one thing we know about consumers, it’s that we love to be part of the experience. When a campaign pulls us in and lets us engage firsthand, it sticks with us. Immersive promotional strategies don’t just grab attention: they create lasting impressions and make brands more memorable.  A great example of immersive promotion is Apple TV+’s marketing campaign […]