Women’s History Month is in March, a month that celebrates all of the achievements of women over the past years. This also includes all the work that women have played in shaping the field of the PR industry into what it is today. Currently, about 70% of PR professionals are women, which indicates this industry is where various opportunities to […]
As a consumer who grew up with social media, I’ve witnessed firsthand how popular platforms have evolved to fit the current media landscape. With each app update, I’ve learned to adapt to my favorite platforms’ new features — admittedly, some are far easier to embrace than others. Instagram Shopping makes me long for the app to go back to the […]
Nombre: Ray Day, APR Cargo: Vice Chair en Stagwell y Executive Chair en Allison Worldwide Rol en PRSA: Chair de PRSA 2025 ¿Qua te inspiró a involucrarte en PRSA y cómo ha evolucionado tu trayectoria dentro de la organización? Poco después de unirme a IBM en 2017, Brandi Boatner me visitó. Se presentó, me contó sobre su trabajo en IBM […]
Name: Ray Day, APR Position: Vice Chair at Stafwell and Executive Chair at Allison Worldwide PRSA Role: 2025 Chair of PRSA What inspired you to get involved with PRSA, and how has your journey with the organization evolved over time? Soon after I joined IBM in 2017, Brandi Boatner visited me. She introduced herself, told me what she did for […]
Looking back on my 17-year-old self, struggling to decide a career path—I can’t believe I didn’t find public relations sooner. It was senior year of high school; everyone was committing to colleges and areas of study. I felt so left out. Nothing was speaking to me like I thought it would. In my hunt for a college, I’d direct my […]
Ready to “Get’cha Head in the Game” this spring? There is no better place to do it than one of the best sports cities: Philadelphia, Pennsylvania. Temple University PRSSA is thrilled to host the PRSSA’s 2025 Mid-Atlantic District Conference. “Game On: PR in Sports,” being held on Temple University’s main campus on March 28 and 29, will help you take […]
It is now widely accepted that human beings are not the same, despite the fact that we have a lot of things in common. We can share the same features, similar backstories or like-minded thoughts, but what is it that makes a person different from another? There are many answers to this question; it could be the way we were […]
Contar historias siempre ha sido una parte fundamental de quién soy. Como la narradora en mi familia, he pasado años tejiendo relatos que unen a las personas y dejan impresiones duraderas. No fue hasta que exploré la narración de historias desde una perspectiva profesional que realmente comencé a ver su poder transformador, especialmente en el mundo de las relaciones públicas. […]
Storytelling has always been at the core of who I am. As the storyteller in my family, I’ve spent years weaving narratives that bring people together and leave lasting impressions. It wasn’t until I explored storytelling through a professional lens that I truly began to see its transformative power — especially in the world of public relations. One of the […]
If there’s one thing we know about consumers, it’s that we love to be part of the experience. When a campaign pulls us in and lets us engage firsthand, it sticks with us. Immersive promotional strategies don’t just grab attention: they create lasting impressions and make brands more memorable. A great example of immersive promotion is Apple TV+’s marketing campaign […]
