“Be confident, my Asian friends.” A Commentary on Asian Representation in PR

“Be confident, my Asian friends.” A Commentary on Asian Representation in PR

As I reflect on Asian American and Pacific Islander (AAPI) Heritage Month, I want to introduce you to another way to think about the #StopAsianHate conversation. I was born in Xi’an, China. Every time I saw a foreigner on the street who looked very different from me, I was genuinely curious about that person’s life story, language, experience and what brought […]

All for Autism Awareness: Montclair State University PRSSA Hosts PRofessional Development Week

All for Autism Awareness: Montclair State University PRSSA Hosts PRofessional Development Week

For its annual Autism New Jersey Fundraiser, Montclair State University PRSSA faced a challenge like never before. Over the past eight years, Montclair’s Chapter has raised over $40,000 collectively in donations for the organization. However, this year’s fundraiser would have to be done completely online due to COVID-19. Despite this challenge, the Chapter moved forward and set a goal of […]

Changing Your Outlook on Unfortunate Circumstances: The Importance of Flexibility in the Workplace

Changing Your Outlook on Unfortunate Circumstances: The Importance of Flexibility in the Workplace

Flexibility is arguably one of the most important qualities that a public relations professional can have. A PR professional must be responsive to changes in the news while generating content that captures these ever-changing stories. A professional must also be flexible in regard to changes in the workplace. I have recently come to appreciate the trait of flexibility after my […]

Save The Crew: Breaking Down the Columbus SC Rebrand

Save The Crew: Breaking Down the Columbus SC Rebrand

As many of us know, rebrands aren’t usually an overnight ordeal. But for this soccer club, the brand refresh struck in the middle of the night, causing outrage and feelings of betrayal for fans. This turned into a classic PR crisis for the defending MLS Cup champions Columbus SC, formerly known as the Columbus Crew SC. I’ll reveal my bias […]

How to Sell Yourself

How to Sell Yourself

COVID-19 created many challenges for everyone, especially college students. We are expected to prepare for our future through classes, extracurriculars and securing internships. Now the pandemic has disrupted everything, sending us on a different trajectory. With the virtual world evolving and companies cutting employees and internship opportunities, how do we make ourselves stand out and secure employment? Get Involved One […]

Communicating the Truth

Communicating the Truth

Humans have always had the ability to engage in lies, rumors, deception or some other distortion of the truth. And, communicators have historically wrestled with the challenges caused by false or misleading information impacting the clients, organizations and communities that they serve.  These are not new concepts.  What is new and causing greater concern and challenge is the speed and […]