As public relations professionals, it’s our job to understand our audiences well. This means understanding consumers on a personal level; but how could you possibly understand an individual who comes from a completely different walk of life? While the answer to this question isn’t always easy, our generation can commit to improving the PR industry by seeking and supporting more […]
At a July 2016 campaign rally in Virginia, Democratic nominee for president Hillary Clinton told her audience to “Pokémon Go to the polls!” Her reference was to the app Pokémon Go, a multiplayer game that went viral among young people earlier that year for its social aspects and interactive gameplay. The presidential candidate was seemingly baffled by the lack of […]
Picture this: you’ve registered to attend your first PRSSA ICON and already decided which business professional outfit you’re going to wear. Now all that’s left to do is to learn as much as you can from your peers, guest speakers, and future colleagues. You get to Texas, and you’re ready to learn, but then you realize you forgot a notepad. […]
Are you still “Running Up That Hill” like the rest of us? With it being all over the internet and daily conversations, most people have heard about the Stranger Things season four release this past summer. After a two-year gap between seasons, the show still managed to be wildly successful. The cast and crew of season four was awarded five […]
Few fields are as involved in our daily lives as public relations. Whether in popular culture or politics, its recurring societal presence can spark interest in the career. Once involved, many public relations professionals find themselves enthusiasts of the career, with elements of their profession seeping into their personal lives. Here, I’ve noted a few things that only true PR […]
We live in a world where activists and protesters are around every corner. On numerous occasions, this could be a wonderful thing that leads to changing America for the better. However, not all protests are civil and not all activists have a loud enough voice to be heard by the audience they need to conduct change. Businesses and corporations have […]
Public Relations is a rapidly evolving career, and in the age of technology, it’s easy for PR students to find a career while in school. Whether it’s managing social media accounts, working communications for a campaign, or another PR opportunity, students can find themselves juggling schoolwork and their career, which is a lot to handle and can lead to serious […]
It’s time to hang up the fanny pack, lose the socks with sandals, and reframe the way we think about tourism. The pandemic revealed the tourism industry’s complicated influence on economic and environmental affairs. Globally, greenhouse gas emissions and air pollution dropped, and many popular destinations saw the restoration of ecological systems; however, we are still studying the economic impact […]
College students hit the job market every season in search of real-world experience. We market our personal brand of dean’s list awards, volunteer time, and clubs. We throw ourselves into the battle of resume survival as we submit each application. Your first win of getting offered an internship feels like a victory. That is, it feels like a victory until […]
Sports have always had the ability to bring people together. Sports leagues like the NFL and NBA have massive television deals and large fan bases that support them. Local high school sports have the advantage of the local interest of friends and families of young players. So how can a local professional sports team gain more traction in the media? […]
