As a result of COVID-19, companies have had to learn how to best communicate with their customers and their employees virtually. Platforms such as Zoom, Microsoft Teams, Cisco WebEx and many more have allowed for companies to continue to meet in large groups. For public relations professionals, this meant many of the traditional forms of communications had gone out the […]
Recruiting new members for your Chapter can seem like a challenge, but especially now. Chapters large and small are revamping their current membership tactics to retain and recruit new members. Take a look at the tactics and ideas below to help your Chapter recruit new members even during COVID-19. Let’s Get Personal! Social media posts and mass email messages to […]
As many other Gen Zer’s do on their casual Tuesday nights, I found myself scrolling through the “For You Page” on the vastly popular app, TikTok. I stumbled upon a video of another college student starting a “LinkedIn chain”. Although I didn’t know what to expect, nor did I know what a LinkedIn chain entailed, I wrote my name in […]
This time last year, if someone told me I would be the director of Diversity and Inclusion (D&I) for Temple University’s Chapter of PRSSA, I would’ve thought they were crazy. Our mentorship program put me in the pathway of Cindy Chen, who was the Chapter’s treasurer at the time. Even though I had little to no PR experience, since I […]
When applying for a new job in public relations, employers will often note that they accept an optional portfolio. Whether your portfolio is a personal website, blog or even a social media page, it will leave a great impression with your future employer. Having a website, aside from all the other components of your application, is a great place to […]
Have you ever caught yourself browsing online for hours looking for the perfect internship? You might come across thousands of internships but realize they are not exactly what you are looking for. I can relate to this. I think we all can relate to this. Living in a small town with no public relations firms close by requires outside-the-box thinking […]
Madison Stone pulled down her face mask to use facial recognition to unlock her iPhone and swiped to open TikTok. As the social media specialist at Kodiak Cakes, she had spent countless hours attempting to flip pancakes in the air for its next TikTok challenge. After hundreds of video flops of pancakes falling on the floor, Stone captured the perfect […]
I came out at 15. When I came out, I was attending a high school in a progressive neighborhood that had an openly gay principal, and I had multiple gay teachers. I never felt scared to show up as myself. Now, I attend the University of Florida, a southern school with a primarily white, cisgender and heterosexual population. I’m studying […]
The Combatting Misconceptions and Overcoming Challenges Confirmation Panel, celebrating Native American Heritage Month, was an eye-opening conversation about the obstacles, experiences and stereotypes Native Americans encounter in the media and in the public relations field. When I first saw this panel advertised on Twitter, I was immediately intrigued. I had never seen PRSSA or PRSA do an online event like […]
As a student in the public relations industry, I have become consumed with all things social media. I find myself drawn to brand identities and taking a behind-the-scenes peek at how a company can be successful in the social media space. One avenue that I have always found particularly fascinating is influencers. As someone who has been influenced by these […]
