Letting Your Heart Lead: Lessons from 2024 Leadership Assembly

Letting Your Heart Lead: Lessons from 2024 Leadership Assembly

What do David Grossman, Laine Himmelmann, and Patrice Tanaka have in common? Aside from their remarkable leadership in the PR industry, advocacy for important causes, and speaking engagements at PRSSA’s 2024 Leadership Assembly, they all lead their professional lives with their hearts. In a world where many are driven by dollar signs and fame, these industry leaders offer us, as […]

Social Media and Global Citizenship: Navigating Responsibility in the Digital Age

Social Media and Global Citizenship: Navigating Responsibility in the Digital Age

In the era of interconnectedness facilitated by social media, the concept of global citizenship has taken on new dimensions. Individuals around the world are increasingly grappling with their responsibility toward addressing pressing global issues such as wars, natural disasters, social injustice and poverty. Moreover, the role of social media in fostering global solidarity and awareness cannot be overstated. But how […]

5 Lessons I Learned from Creating a Campaign as a Student in the 21st Century 

5 Lessons I Learned from Creating a Campaign as a Student in the 21st Century 

Being a public relations student in the 21st century has its perks—using already-tested theories and convenient technologies, to name a few. However, working in PR has also become harder than ever with the doom-and-gloom of AI taking our jobs and the pressure to constantly create brand new campaigns. Creating a campaign as part of a course requirement made it possible […]

TU Invitational Conference Recap: Authenticity and Accountability Wins Votes 

TU Invitational Conference Recap: Authenticity and Accountability Wins Votes 

Among the highest and most powerful individuals in the government, there is someone in the background curating their image. They may not always be recognized but deserve the same amount of credit as the elected official.   Temple University’s Public Relations Student Society of America hosted its TU Invitational Conference on Saturday, April 6, 2024. This year’s theme was “PRoltics,” focusing […]

What is the Edelman Trust Barometer?

What is the Edelman Trust Barometer?

Understanding the ever-changing web of opinions that forms our societal perceptions is essential to the art of public relations. Entry-level professionals and seasoned veterans alike engage in a continuous scramble to determine where their audience’s trust lies.  Edelman, one of the world’s leading public relations firms, has a long history of innovation in this category and developed a means of […]

District Conference Preview: Bloomfest! Grow Into Your Potential (East Stroudsburg University 2024)

District Conference Preview: Bloomfest! Grow Into Your Potential (East Stroudsburg University 2024)

The East Stroudsburg University Chapter of PRSSA is preparing to host our first-ever District Conference on April 19-20, 2024. Our conference, Bloomfest, will showcase a variety of panels ranging from crisis communication, government and financial PR to celebrity PR, news PR and more. We have over 20 alumni attending to help further amplify your career. We will also be hosting […]

District Conference Recap: PR Advanced Through the Eyes of a First-Year PR Major in a New PRSSA Chapter

District Conference Recap: PR Advanced Through the Eyes of a First-Year PR Major in a New PRSSA Chapter

One of the most important ideas to keep in mind throughout any personal, academic or professional journey is that there are always hidden learning opportunities. I recently attended a conference that hardened this idea and provided me with a combination of expected and unexpected new knowledge.  On Feb. 24, Boston University hosted the 2024 PRSSA Northeast District Conference, PR Advanced, […]

District Conference Preview: Ready, Steady, RACE! (Universidad Argentina de la Empresa 2024)

District Conference Preview: Ready, Steady, RACE! (Universidad Argentina de la Empresa 2024)

The Universidad Argentina de la Empresa Chapter of PRSSA is thrilled to announce its upcoming major event. On April 12, 2024, our District Conference — “Ready, Steady, RACE!” — will unfold at the Universidad Argentina de la Empresa (UADE) in a hybrid format. The concept behind the theme “Ready, Steady, RACE!” holds a dual significance. On one hand, it acknowledges […]

Mastering the Art of Pitching – Tips From a Media Relations Expert 

Mastering the Art of Pitching – Tips From a Media Relations Expert 

As we delve into the world of PR, we inevitably get introduced to media relations. As interns, we’re often asked to create media lists and prepare press materials. Later we do pitches and outreach to journalists or reporters. Media relations is an indispensable part of PR and while to some this might come naturally, pitching is a skill. Developing relationships […]