The Growing Trend of PR Packages and Their Long-Term Effects 

The Growing Trend of PR Packages and Their Long-Term Effects 

Influencers: the new dream job of almost everyone right now. They have the beauty of working from wherever they want, creating exciting content, and getting cool opportunities. One of the many perks of working in this growing industry is receiving “PR packages.” If you watch any influencer’s Instagram story, YouTube vlog, or TikTok, you might notice they are constantly receiving […]

Learning from YouTubers’ Apology Videos at ICON 2022

Learning from YouTubers’ Apology Videos at ICON 2022

Apology videos: a new media genre where YouTubers apologize for their offensive or scandalous behaviors. James Charles, PewDiePie, David Dobrik, Logan Paul, Jeffree Star are a few celebrities whose apology videos you’ve likely seen, but have you analyzed them from a PR and crisis communication perspective? Anne Marie Mitchell, associate professor in the Communication Department at Columbia College Chicago, worked […]

The Problem with Brand Social Media 

The Problem with Brand Social Media 

When someone uses Twitter, Instagram, or Facebook, they may expect their feed to be photos of friends and family’s trips, political discourse, and pop culture discussions. However, when trends go viral and gain popularity, brands try to get in on the action.  Utilizing social media successfully can be a slippery slope for brands. Social media is a great marketing tool […]

<strong>Reaching For the Stars: A Look into PR Relationships with Celebrities </strong>

Reaching For the Stars: A Look into PR Relationships with Celebrities 

Hosted by “Celebrity Whisperer” Rita Tateel, the PRSSA 2022 ICON session “Reaching For the Stars” focused on how public relations professionals maintain healthy relationships with high profile celebrities. This session broke down the key factors necessary to properly market celebrities and build clients’ trust.  Tateel serves as the founder and president of The Celebrity Source, an organization that has been […]

<strong>Tips for Running a Thriving Student-Run Firm</strong>

Tips for Running a Thriving Student-Run Firm

The benefits of getting involved in a Student-run Firm are plentiful. From networking opportunities to bulking up your portfolio and gaining leadership experience, joining a firm that focuses on professional development will better prepare future PR practitioners.   Founded in 2008, PRowl Public Relations is Temple University’s Student-run Firm. Here are some ways we, as PRowl PR’s Directors of Public Relations, […]