Progressions

July 24, 2024

Uncovering Isolation: Simple Ways for PRSSA Chapters to Support BIPOC Members’ Mental Health

Written for BIPOC Mental Health Month The rise of mentorship programs, employee resource groups, productive discourse, and research devoted to public relations professionals who identify as black, indigenous, and other people of color (BIPOC) indicates that the PR industry is steadily becoming more inclusive. However, as we continue to create resources for BIPOC working professionals, we must not overlook their […]

July 22, 2024

Step Up and Stand Out: Apply for a PRSSA National Subcommittee

Are you ready to take your PRSSA experience to the next level? Joining a PRSSA National Subcommittee is your ticket to exceptional leadership opportunities, professional growth, and a chance to connect with some of the brightest minds in the communications field. Whether you’re passionate about Chapter development, promoting inclusivity, writing and content creation, or mastering social media, there’s a subcommittee […]

July 17, 2024

Strength in Uniqueness: Navigating Anxiety as a BIPOC PRSSA Member

Written for BIPOC Mental Health Month Before I started my journey as a PRSSA member, I started my public relations studies at the University of Minnesota carrying preexisting anxiety of being the only Black person in the room. I had conditioned myself to conceal my anxiety by exuding confidence, even though internally, I didn’t feel comfortable. For the first two […]

July 15, 2024

Rising from the Ashes: How Western Washington University’s PRSSA Chapter Was Revived in 3 Months

Winter break of my sophomore year marked a pivotal moment in my college journey. Nestled on the couch with my laptop, I stumbled upon the Public Relations Student Society of America (PRSSA) website. A wave of excitement surged through me. “How am I just now discovering this?” I thought. The Society’s name sounded vaguely familiar, sparking memories of Western Washington […]

July 12, 2024

Changing the Mental Health Conversation One PR Campaign At A Time

Written for BIPOC Mental Health Month The rise of mental health importance over recent years brings forth significant conversations about how individuals understand it, live with it, and support others in their communities. Even with a significant rise in popularity, however, the topic of mental health remains filled with misconceptions, resistance and cultural taboos- most prevalent in communities of color. […]

July 10, 2024

Everything You Need to Know About Greenwashing and The Harm It Does to The Environment

What is Greenwashing? As consumers become more aware of the harm that pollution and unsustainable products cause to our climate and ecosystem, many are looking to make more eco-friendly swaps. However, many companies are using a marketing tactic known as greenwashing. Greenwashing is when a product that isn’t eco-friendly is packaged and marketed as if it were. Many companies do […]

July 3, 2024

Intersectionality and Public Relations: My Practice and Perceptions as a Queer PR Professional

As a young queer PR professional pursuing a career in America, I feel privileged to say that I’m lucky to have an overall inclusive and supportive academic, social and work environment that allows me to accept and present myself in the ways that I’m comfortable with. It was not until my last semester of college that I decided to pursue […]

June 28, 2024

Becoming a Supportive Ally for the LGBTQIA+ Community in Today’s World

It is important for every individual to feel empowered in a community. Being an ally is essential in fostering an inclusive environment for everyone, including the LGBTQIA+ community. But the real question is: how do we become good allies in this society? Being a good ally is an ongoing process that requires continuous learning, self-reflection, and action. These are a […]

June 26, 2024

When Stars Align: How a Chance Meeting Turned Into a Mentor

Lost. Anxious. Deflated. Those are the words I would use to describe myself in April 2023, near the end of my sophomore year, when I concluded an unsuccessful summer internship search after completing over 150 applications and countless interview rounds. Little did I know that attending a PRSA Chapter event would quickly change my negative sentiments. I attended the PRSA […]

June 19, 2024

The Comeback Chapter: How Engagement and Strategy Revitalized Appalachian State University’s PRSSA Chapter

Our PRSSA Chapter at Appalachian State University has experienced remarkable growth after nearly falling apart two years ago. By focusing on key strategies and engaging activities, we were able to revive the Chapter while doubling our membership. As the president, one of the first steps in our Chapter’s turnaround was creating a sense of community. We rescheduled our meetings from […]