ICON

ICON

To those unfamiliar with or new to PRSSA, ICON may appear like any other Conference. However, for those deeply involved in the organization, ICON holds the potential to be a life-changing event. When I first got involved with PRSSA, I had little knowledge about what it entailed; what it means to be a Chapter leader or what is the significance […]

Do not work in PR, be PR! 

Do not work in PR, be PR! 

René Descartes, one of the most important philosophers of modern thought, is famous for his phrase “I think, therefore I am”, but it is not a matter of temporal order, that first we do one thing and then another, but that the philosopher could replace “then” for “implies”, so, the correct formulation would be “we think and that implies that […]

2023 Leadership Assembly: Shaping the Future of PR Leadership

2023 Leadership Assembly: Shaping the Future of PR Leadership

Back in April, PRSSA held its annual Leadership Assembly, at the Embassy Suites in Scottsdale, Ariz. During the event, PRSSA leaders from all over the country gathered to network with peers, learn from PR industry leaders and participate in the voting process for the PRSSA 2023-2024 National Committee.  The opening night of the Leadership Assembly engaged students in a resume […]

The Best Public Relations Practice is to Stay Away From Public Relations

The Best Public Relations Practice is to Stay Away From Public Relations

Okay, not really. But there are a lot of missed opportunities when public relations pre-professionals and professionals ignore other disciplines.  Diversifying your worldview. Communication and PR-focused education and resources give professionals and pre-professionals the outlets and technical skills to effectively communicate and organize messages. But other disciplines can help with understanding audiences that PR professionals are trying to reach.  One […]