Approximately one-third of all PRSSA Chapters have student-run firms; their popularity and recognition has drastically increased. National Affiliation and Student-run Firm Awards are just two of the ways that PRSSA recognizes and rewards involved students. Aria Fadakar, former director of Titan PR Group at California State University — Fullerton, shared the firm’s experience and influence on a branding campaign. A […]
As a new school year begins, PRSSA’s 312 Chapters in the United States and one in Argentina will have to adjust to new leadership, new visions and new expectations. Whether Chapter President, executive board member or regular member, you will face a learning curve figuring out each person’s leadership style, especially when planning events, hosting meetings and interacting with professionals. […]
An internship is good, right? What about two internships? What about, dare I say, six internships? Working as an intern in public relations is an almost guaranteed way to get hands-on, relevant experience in the profession. You have the opportunity to surround yourself in a communications environment, work on projects and network with fellow employees. Is one internship enough? What […]
One of the most popular questions I’ve been asked recently is how to recruit members. While every Chapter is unique and has different needs to meet, here are some basic tips that can help you get started. 1. Identify your target audience. Are you looking to recruit freshmen? Seniors? People of other majors? Decide what type of members you’re looking […]
As future leaders of the public relations industry, we must understand that advocacy is essential to a client’s success. As developing professionals, we need to learn what advocacy is and how it can be applied to real world practice. To do this, let’s take a look at the definition of the word: The act of pleading for, supporting or recommending; […]
One of the cool parts of my job as National President is my responsibility to work with PRSA. In June, I attended the PRSA Leadership Rally on behalf of PRSSA. Connecting with PRSA leaders from around the country made me realize that PRSA Chapter leaders share many of the same challenges and goals as PRSSA Chapter leaders. Among the most […]
For members currently without full-time work and seniors fearful of the economy, take heart – there is a silver lining to unemployment. I’m living it. If you’re like me, you’re passionate about one communications niche. After interning for the Philadelphia Flyers, experiencing the rush of working the Stanley Cup Final and, as a result, recognizing my passion for the hockey […]
A series of blog posts discussing new things in social media and how Chapters can take advantage. Number One: LinkedIn Gets a Makeover and YouTube Allows Easier Editing LinkedIn LinkedIn has recently released its first major enhancement since the introduction of “Groups” in August 2008. The new features are intended to make the look and feel of the entire site […]
Webinars offer a unique way to learn from an expert without getting anywhere near a conference room. This online tool has expanded the world of professional development through its freedom and ease of use. You have the opportunity to enhance your career from your very own home (or office or library), often with the chance to interact. Webinars are so […]
