PRSSA Chapter News is a great way to share your successes, accomplishments and goals with other Chapters across the nation. If your Chapter launches a new program, a new executive board, or a new client, you can submit a Chapter News release via press release for the PRSSA website or video for the PRSSA YouTube Channel. Submitting Chapter News in […]
Work ethic. It may sound a little archaic, but in our generation it matters more than ever and has the potential to set you apart from your peers. Essentially, having a work ethic means that you care about your work efforts. You believe that what you do has value, that it must meet a certain standard and that it is […]
When I started my college education at Boston University, I knew I wanted to be a public relations major. I immediately became involved in PRSSA, working in particular with Regional Activities (now known as Regional Conferences). I eventually became President of my Chapter, then Vice President of Regional Activities on the National Committee. I considered PRSSA the best part of […]
Resumes are consistently a hot topic among PRSSA students. Length, format, design and content are all issues that students struggle with. But, a strong resume is crucial to experiencing success in the internship market. This month, I sat down with Jessica Bernot, a senior account executive at Landau Public Relations in Cleveland, to discuss what students should consider when developing […]
Choosing to become a public relations practitioner is not necessarily a well-known career choice like an engineer, accountant or healthcare provider. PRSA’s industry advocacy campaign, the Business Case for Public Relations, shapes the way people value public relations in every form of business. It not only promotes professionalism, but also sheds light on why public relations is important to the […]
We’d like to thank everyone who participated in the November PRSSA Twitter chat. PRSSA would especially like to thank Aaron Brown, managing director at Fahlgren Mortine, for joining the chat to provide his professional advice. Additionally, we’d like to thank co-moderators Vice President of Internships/ Job Services, Joe Clarkson, FORUM Editor in Chief, Amy Bishop and Vice President of Public […]
Every organization comes with their own set of strengths, weakness, opportunities and threats. Use a SWOT analysis to improve your Chapter. What helps you evaluate opportunities and threats? How can you use strengths and weaknesses to your advantage? This is a guest post written the Vice President of Chapter Development Kendall Schmidt, and designed by FORUM Design Editor Sarah Thacker.
For those of us looking for a public relations career in the near future, we need to establish ourselves. However, everyone starts on a different level, and everyone brings his or her own skills. So, how do you get ahead? Here are six key steps to reaching your future dream job. 1. Intern Internships are an important way to get […]
In the business world, we call community service social responsibility. However, it is much more than that — it is building leadership. Our field requires us to be strong communicators and advocates for the public good. We are often the influencers and changemakers in our society. PRSSA Chapters all over the nation are building leaders in their communities. For example, […]
Whether a part of a student-run firm or a professional agency, public relations practitioners are often required to know how to use social media for their clients. However, we sometimes get so wrapped up in social media plans for our clients that we may forget about our own social media outlets and efforts to promote our firm, too. In the […]
