You’ve printed your business cards, updated your resume and purchased your flight tickets. It’s official — you’re going to the PRSSA 2014 National Conference. Even though you’ll be busy attending amazing sessions and learning about the profession, you’ll also have some free time to do some sightseeing. Wondering where to start? Here are a few ideas: 1. Smithsonian Museums In […]
On college campuses, generating revenue for your Chapter can be a difficult task. On top of that, it can be tough to convince your members to put their busy lives on pause for fundraising projects. In my experience, I’ve found a few helpful ways to combat these challenges. Here are my favorite tips for Chapter fundraising: 1. Understand your audience. […]
With PRSSA 2014 National Conference quickly approaching, I am sure you are actively counting down the days until your trip to Washington, D.C. As part of your Conference preparations, I hope that you’re also thinking about how to make the most of the opportunities that you will have to interact with the 2,000-plus public relations professionals who will be attending […]
Biola University public relations student Collin Callahan sat down with his stepmother Dianne Callahan, area director for the Leukemia & Lymphoma Society, to talk about ethics and glean some advice for entering the public relations industry.
So you got your letter of confirmation in the mail — you’re going to the PRSSA 2014 National Conference in Washington, D.C. Congrats! And now you’re thinking, “But how can I contribute to the Community Service Initiative and make a difference during my short time in D.C.?” This year it’s easier than ever to participate in the Community Service Initiative […]
As public relations students, we need to constantly remind ourselves that the world of communications is more complex than ever before. We may have to go a step further in our ethical practices than our mentors did. Though these precious people in our lives have done some amazing things, found success and made an impact on the industry, now is […]
Recently, an intriguing article was written about the future of women as CEOs. ChiefExecutive.net’s Dale Buss published a strikingly optimistic piece, citing statistics that claimed women in the C-suite would be more prevalent in the coming years. While reading a piece that answered questions instead of asking them was enjoyable, I noticed a disconcerting theme about the alleged shattered glass […]
In the public relations industry, ethics can have a few blurred lines. But have no fear — there’s an app and a committee for that. That’s right, the PRSA Code of Ethics is now mobile and available for all Android and iPhone users. The app even gives users email access to the PRSA Board of Ethics and Professional Standards (BEPS) […]
It’s your first day on the job and you have a crucial decision to make. Should you ask as many questions as humanly possible or will you adopt the all-too-popular “fake it until you make it” outlook? It’s true that adopting this mentality has potential to lessen anxiety and build confidence, but when it comes to ethics, this is not […]
