Progressions

December 22, 2015

Get Off the Bench: Sports Public Relations [National Conference Session Recap]

Event: Get Off the Bench: Sports Public Relations Presenter(s): Beth Marshall, Senior Director of Public Relations, Atlanta Braves Nzinga Shaw, Chief Diversity and Inclusion Officer, Atlanta Hawks Rebecca Timms, Senior Manager, Communications, United Entertainment Group, a DJE Company Recap: For fans, sports often only last for a season; for active and aspiring sports public relations professionals, the season never ends. […]

December 18, 2015

Merry Pitchmas: Effectively Pitching During the Holiday Season

The holiday season can be a great time to pitch because the season is frequently targeted for promotional events—especially around Christmas. From product launches and gift guides to events, there are several ways for brands to insert themselves in the holiday news cycle, and it’s our job to make sure these brands are noticed. Here are some tips to effectively […]

December 16, 2015

Public Relations Pertaining to Lab Rabbits and Other Creatures

The beauty industry has seemingly taken over the world. Skincare and cosmetic industries have come a long way from humbly advertising Palmolive skin-softening soap to housewives across America in the Sunday newspaper. The rise and fame of content-creating beauty bloggers and vloggers (video-bloggers) in the past five years proves that these cosmetic and skincare companies are not the only voice […]

December 14, 2015

Get Busy: The Importance of Time Management in College

Being a part of college athletics is a life changing experience. Along with the countless hours of rehabilitation, athletic advising meetings, conditioning and practice times, it is essential to find “free time” to be involved in extracurricular activities as an aspiring public relations professional. This year, I am working in athletic communications for the Division of Intercollegiate Athletics, virtually working […]

December 9, 2015

Follow the Yellow-Brick Road: Internships and the Road to Professional Success

The summer internship: every college student’s biggest dream and worst nightmare. Interning is presented to college students as the next step in building your resume to prepare for the job market, or as I like to think about it, the next step down the yellow-brick road to the Emerald City, the capital of “success.” With the checklist mentality often adopted […]

December 8, 2015

Twitter Chat Recap — The Do’s and Don’ts of Applying for Scholarships

Thank you to everyone who participated in our scholarship focused Twitter chat. Specifically, we’d like to thank our co-hosts, PRSSA National Vice President of Member Services Josh Gordon (tweeting from @_joshgordon) and Vice President of Public Relations Nolan Miles (tweeting from the @PRSSANational account) for guiding the conversation. Please be on the lookout for next month’s Twitter chat! [View the story “Twitter Chat […]

December 7, 2015

Small Town Dreams Lead to Big City Opportunities: How I Scored a Major Internship

Small Town Dreams Lead to Big City Opportunities “The only thing we have to fear is fear itself.” — Franklin D. Roosevelt. Fear. It’s a word to describe an inescapable, unexplainable emotion — something everyone can relate to. My greatest fear is time. When I think about the concept of time and how fast it flies by, I immediately feel […]

December 5, 2015

Going Global: Study Abroad Provides a World of PR Opportunities

How did study abroad add value to my education? It took me a long time to decide that I was going to study abroad. The toughest part of the decision was weighing the benefits of the program when compared to starting an internship. After spending most of my junior year talking to my peers and professors about how to maximize […]

December 3, 2015

November Monthly Reading Round-Up: Thank Your Mentors, Diversity and Inclusion, Identify Weaknesses in Your Writing

With November wrapped up and the holiday season begun, it’s especially hard to stay current on industry news. But the Progressions Monthly Reading Round-Up is here to help. Below are eight interesting articles you may have missed: 1. Survey: More execs want PR pros handling their brand’s social media Author: Clare Lane Publication: Ragan Staffing firm The Creative Group released a […]

November 30, 2015

PRSA Sections Series: Passion, Loyalty and Ethics are Key in Public Affairs and Government Public Relations

The Public Affairs and Government (PAG) Section of PRSA provides training and resources relevant to communicators in all levels of government and branches of the military, as well as those at counseling firms, corporations and associations who are responsible for communicating with various audiences on public policy or public safety issues. This Sections Series article was compiled by Gary Bridgens […]