The internship has ended, you’re back on campus and classes have begun — now what? The transition can be a challenge, but it’s crucial when it comes to bridging the gap between relationships formed during the internship and maintaining your network. I chatted with Lori Crabtree, senior communications specialist at Southwest Airlines, about the best ways to keep in touch […]
Diversity Month is a month dedicated to celebrating and embracing diversity within PRSA and PRSSA. In an effort to understand more about the role of diversity in organizations, I contacted Dr. Cheryl Jenkins, associate professor and graduate coordinator at the School of Mass Communication and Journalism at The University of Southern Mississippi and co-author of ”Race and Media: Critical Perspectives.” “When […]
Many of us can agree that diversity is a good thing. Making diversity a goal is, for the most part, a no-brainer. However, we often forget the many reasons why diversity is important in the first place. Here are three reasons why it is important for us to continually encourage diversity. Diversity is more realistic. When you find yourself in […]
Few TV shows have as much cultural influence as “Game of Thrones” on HBO. Through the course of six seasons, millions of people have plugged into the captivating, hour-long show. Beyond entertainment, “Game of Thrones” teaches fans important professional lessons. Below I’ve identified a few helpful takeaways for public relations professionals. Honor your commitments The “Red Wedding” is a result […]
The whole world has been talking about the 2016 Summer Olympics taking place in Rio de Janeiro this month. However, on social media, many businesses and brands throughout the United States have been uncharacteristically silent — even those who have sponsored winning athletes on the “Road to Rio.” The reason? U.S. Code Chapter 2205, the United States’ fulfillment of the […]
Between internships, blogging and planning for the upcoming year, public relations majors rarely get a break. However, we do get an unwanted break from our PRSSA pals during the three long summer months. When August rolls around, we all inevitably hit that summer lull and start itching for classes to start. And the one thing more exciting than taking that […]
Public relations is all about storytelling. If we aren’t creating awareness or framing conversations, we’re busy questioning and seeking out answers in preparation to do one or the other. Why not bring this same frame of mind to our personal and professional interactions? We are constantly surrounded by people who are different from us. While there is much to […]
Thank you to everyone who participated in our August 2016 Twitter chat. Specifically, we’d like to thank our co-hosts, Vice President of Advocacy Andrew Cook (tweeting from @adcook22) and Vice President of Public Relations Josh Lachica (tweeting from the @PRSSANational account) for guiding the conversation. Please be on the lookout for the next Twitter chat! [View the story “August Twitter Chat […]
The transition from college to the real world can be really scary You now have to worry about paying bills, finding a full-time job in your desired career field — the list goes on and on. One of the most valuable resources for young public relations professionals during this time is PRSA — PRSSA’s parent organization. PRSA was chartered in […]
For the third consecutive year, the PRSA Foundation has awarded a grant to DePaul University and Midtown Center for Boys to encourage Chicago minority high school students to pursue a career in public relations or journalism through a seven-week intensive apprenticeship. As part of this program, students produce several issues of a newspaper called the Midtown Voice, which promotes the […]
