Public relations is often confused with marketing and advertising. Although there is much overlap between these groups, public relations is often overlooked, and its benefits are forgotten. One aspect of PR that must never be forgotten, however, is its ability to help others. Many clients are often looking to spread the word about an important topic. As a PR professional, […]
Diversity tends to be approached with great caution from political communication professionals, but why? Personally, I believe that this is due to the fear that political parties have of losing voters if they take a position that may be controversial. This statement stands true not only when talking about problems facing the LGBTIQ+ community, but also when looking at people […]
On August 24, President Joe Biden announced the administration’s Student Loan Debt Plan, which included debt forgiveness for select individuals, a payment plan based on income, and an extended pause on accumulating loan interest. This proposal can affect countless college students and graduates, especially those with annual incomes under $75,000. The new initiatives target borrowers with federal loans for debt […]
A few summers ago, I volunteered at my local district attorney’s office. While there they assigned me to a new campaign called “Staten Islanders Against Drug Abuse.” For some background, my hometown of Staten Island, New York was dealing with a growing drug-use epidemic. The staff of the district attorney’s office knew that something had to change. The community was […]
With summer coming to an end and schools starting up again, people across the nation are celebrating College Colors Day today, Sept. 2, 2022. College Colors Day is a date of recognition for associated members to show off their pride for an educational institution. But College color day is much more than a day of pride, it’s a day of […]
Getting a start in the world of public relations (PR) can be daunting. If you’re a new PR professional with your foot in the door, you may be wondering how to manage your day-to-day tasks while upskilling your strategic know-how. Here’s my advice, as someone who was recently in your shoes. To impress your superiors, you must have a thorough […]
The constant improvement of technology challenges us to grow as communicators. Better tactics will always require better strategists — a statement that is especially true in a set of channels not yet well defined. Organizations are constantly facing new technological and cultural challenges, but the speed at which they occur often barely allows enough time for analysis. As communicators preparing […]
I hate change. I’ve never been good at it. When my friends updated our group chat’s name, I made them do it in several steps so that I was eased into the new name. Needless to say, when Instagram redesigned their platform, my gut reaction was very negative. However, I was not alone. I put out a poll on my […]
Today marks 246 years of independence for the United States of America. While our nation is still learning and growing in many ways, it is important to recognize and celebrate some of America’s core values that allow us to live freely. The first amendment written into the constitution by our founding fathers states, “Congress shall make no law respecting an […]
Psychotic women, love-struck men, drama, outrageous TV personalities, and endless gossip all come to mind when thinking about the reality television show “The Bachelor.” The series follows one man on his “journey for love” as he dates 30 women simultaneously in order to find “the one.” Although not what might initially come to mind, there are powerful lessons public relations […]
