As Vice President of Internships and Job Services, my goal is to provide PRSSA members with the tools to secure an internship and make the most of their experience. In collaboration with FORUM Editor in Chief Amy Bishop, we are excited to introduce Intern Talk. Intern Talk will be a monthly podcast on the PRSSA Blog dealing with several facets […]
Branding. It’s a word we hear very often, but how do we really know what it means? Branding is often thought of as what images, colors or sayings come to mind when you think about a company or a person. Consistency and repetition are both imperative for successful branding. Consistency This is the most important part of branding. No one […]
Cinderella. Beauty and the Beast. Snow White and the Seven Dwarfs. These are some of the classic Disney stories we grew up with and made us believe in magic. The heart of Disney public relations captures that magic with storytelling. In this Q&A, Craig Dezern, vice president, Global Public Relations for Disney Destinations and keynote speaker for the PRSSA 2011 […]
LinkedIn is one of the most underused tools for students and professionals. You can make connections, participate in discussions, search for jobs and more. According to the LinkedIn website, it operates the world’s largest professional network on the Internet with more than 100 million members in more than 200 countries and territories. That’s a huge network for professionals and students […]
On March 23, students and professionals across the country participated in PRSSA’s first digital career fair. So many participated, the event transcript totaled 303 pages! Here are some highlights from the chat: Question 1: What are the pros and cons: large vs. small agencies? Pros and cons depend on what you plan to learn from the position. But in general, […]
Ask someone to list two social media outlets and almost always they will say, “Facebook and Twitter.” It’s true; these are two important social media tools but there are many more to consider. One of the most important (but often forgotten) social media tools is blogs. Personal, professional and corporate blogs share some of the world’s most relevant information. Some […]
Social networks provide a great way to connect with people for work, school and fun. Tools to effectively, easily (and inexpensively) manage these networks are something PRSSA students can utilize and that are readily available. Here are three options for you to investigate. Seesmic Desktop The free downloadable software application works great, and includes customizable options for audio and visual […]
A series of blog posts discussing new things in social media and how Chapters can take advantage. Number One: LinkedIn Gets a Makeover and YouTube Allows Easier Editing LinkedIn LinkedIn has recently released its first major enhancement since the introduction of “Groups” in August 2008. The new features are intended to make the look and feel of the entire site […]
