Victoria’s Secret is infamous for their angels, or the beautiful models depicted in lingerie wearing wings. After 24 years of the angels, Victoria’s Secret has decided to rebrand in order to better represent the times. The new model group, referred to as the VS Collective, is composed of activists, entrepreneurs, and athletes that will act as brand ambassadors. It has […]
As many of us know, rebrands aren’t usually an overnight ordeal. But for this soccer club, the brand refresh struck in the middle of the night, causing outrage and feelings of betrayal for fans. This turned into a classic PR crisis for the defending MLS Cup champions Columbus SC, formerly known as the Columbus Crew SC. I’ll reveal my bias […]
April 20, or “420” is a day most people associate with smoking cannabis. With the legalization of cannabis happening in some states in the United States, Ben & Jerry’s made a series of social media posts discussing cannabis justice and telling Congress to legalize cannabis for everyone in the country. Ben & Jerry’s, an ice cream company that is very […]
Public relations has become a challenge this past year as everything went virtual — particularly for colleges. Many students believe their schools have improved their public relations skills as the pandemic progressed. Natalia Ortiz, a public relations student at Manhattan College, felt her school’s lack of transparency made her transition to remote learning over a thousand miles away from campus […]
A huge part of the public relations industry is giving back. Ever since the onset of the pandemic and the tumultuous year and a half since then, students studying public relations and communications have faced the bleakest job market since the Great Recession of 2008. In response to this, many organizations and professionals have stepped up to assist the next […]
If by now you do not have the Clubhouse app downloaded, you might be living under a rock … No worries. I am here to put you up to speed on the latest tech news. Word on the street is there is a new social networking app in town, but this one is different. Clubhouse is an invite-only and audio-based […]
The end of March is upon us and so is our March PR News Recap. Members of the Publications Subcommittee are here to recap some of our top news stories of the month in the world of public relations and communications. This time around we have Harry Styles, brackets galore, and a new initiative from Instagram regarding COVID-19 vaccinations. See […]
“Neither snow, nor rain, nor heat nor gloom of night stays these couriers from the swift completion of their appointed rounds.” While not official, this creed has long been associated with the United States Postal Service. Delivering over 400 million pieces of mail each day, the USPS is an essential component of America’s critical infrastructure. Since production began in 1987, the Grumman Life Long Vehicle has been […]
The concept of “cancel culture” has travelled through the mouths of politicians, tech CEOs, social media creators, and other sorts of influencers. The first time I heard of someone condemning this idea of online shaming was from President Obama while speaking at a summit for his foundation. The former president pushed back against these ideas of “judgmentalism” and “purity” found […]
On February 11, Taylor Swift announced “Fearless” would be the first rerecorded album to be released, and “Love Story” is going to be the first single. When she announced this in an Instagram post, she posted a message that says how the original album, released in 2008, doesn’t tell her whole story, and she is excited to do that in […]
