Countdown to Conference: 3 Reasons I’m Counting Down the Days to National Conference

The PRSSA 2015 National Conference is less than a month away and I’m practically counting down the days. The two PRSSA events I’ve attended previously, a Regional Conference and Leadership Rally, have been fantastic. I took countless pages of notes, learned about the opportunities within the organization and became even more excited about starting my career—which to be honest, I […]

Conference Preview: A Q & A With Speakers Ron Culp and Ryan McShane

The PRSSA 2015 National Conference in Atlanta is just around the corner, and like most students, I’ve anxiously reviewed the program to find the sessions I’m most looking forward to. Not surprisingly as the publications editor in chief, I’m excited for the professional development session on writing hosted by Ron Culp (RC) of DePaul University and Ryan McShane (RM) of […]

Countdown to Conference: 3 Things You’re Sure to Take Away from the PRSSA 2015 National Conference

One can never underestimate the importance of attending professional conferences. While it’s easy to jump to the conclusion that conferences are made up of typical professionals wearing the same grey suit, uncomfortable rooms and monotone speakers, we should never assume the cons outweigh the pros. As someone who has never attended a PRSSA National Conference but has engaged in his […]

What it Takes to Lead Change Effectively in an Organization [National Assembly Keynote Recap]

Session: Leading Teams Through Change and Transition Presenter: Victoria Trapp, Global Transition Manager, Nike Inc. Recap: Change is inevitable, but with the help of Nike Global Transition Manager Victoria Trapp, you can get through it smoothly and come out the other side energized and excited to move forward. Trapp spoke about recognizing the importance of change. She also mentioned that […]

How Effective Storytelling can Drive Business Results for Clients [National Assembly Session Recap]

Session: Special Session Presenter: Jenny Moede, Oregon Storyboard Executive Director Recap: Jenny Moede explained the importance of storytelling in being successful in public relations. To figure out how to effectively get business results for your client, the first step is to conduct research to better understand your client’s target customers, she said. Now make your client appeal to that market. […]

Handling Conflict: Recognize it, Confront it, Resolve it [National Assembly Session Recap]

Session: Risk Management: Navigating Difficult Conversations Presenters: Don Egle, APR, ABC, PRSSA National Professional Adviser, Senior Director of Communications & Spokesperson for James Madison University; Brian Price, PRSSA Immediate Past President, Assistant Account Executive at Edelman; Heather Harder, PRSSA National President, Account Coordinator at Capstrat Recap: “Who likes conflict?” Few people raised their hands when this question was asked. Conflict […]

Authentic Leadership: Instilling Passion and Ensuring a Legacy [National Assembly Session Recap]

Session: Peer Leadership: Today a Leader, Tomorrow a Legacy Presenter: Robert “Pritch” Pritchard, APR, Fellow PRSA, PRSSA National Faculty Adviser; David Lee Watta, PRSSA Vice President of Regional Conferences; Dea Pennington, PRSSA Vice President of Professional Services; Laura Daronatsy, PRSSA Publications Editor in Chief Recap: Attendees of this session participated in a leadership style quiz, leadership ideation activity and discussions. […]

Make an Impression at a National Level [National Assembly Session Recap]

Session: Guiding Your Chapter to the National Level Presenters: Bonnie Upright, APR, PRSA Board Liaison, Senior Vice President of Olympus Foundation Management; Jordan Paquet, PRSSA Vice President of Member Services; Ethan Parry, PRSSA Vice President of Public Relations; Jonathan Hill, PRSSA Vice President of Career Services Recap: Guiding your Chapter to the national level is an important step in giving […]