I participated in the PRSSA Day-of Competition at two National Assemblies. The first year, I came into the competition not knowing what to expect, and my team didn’t fare too well in front of the judges. The next year, I entered the competition armed with the lessons I learned from the first try. This time, my team won. Not all […]
The PRSSA 2014 National Assembly is an event dedicated to leadership training and Society development. The Assembly gathers each spring to also make influential, long-term decisions about the future of the Society, elect a new National Committee and review the bylaws. This year’s Assembly, March 13-16 in Charleston, S.C., is one that promises to provide an impactful experience for attendees. […]
One of the goals of PRSSA is not only to cultivate the next generation of leaders, but also breed new ones. Some people go through college not knowing what they want to do until mid-way through their junior year. Others have an idea, but aren’t sure of the opportunities that are available to them. When you realize what your calling […]
Editor’s Note: The PRSSA 2013 National Conference was in Philadelphia from October 25-29. All National Conference posts can be found here. In one of the final professional development sessions of the PRSSA 2013 National Conference, Michael Smart, principal of MichaelSMARTPR, shared “The New Secrets of Media Pitching Success.” Twenty-first century digital world media relations has changed dramatically from what it used to be. […]
![FlyGirl Gives YOU “The Permission to Engage” [National Conference]](https://progressions.prsa.org/wp-content/uploads/2013/11/10676995076_4dabcd0913_c.jpg)
Editor’s Note: The PRSSA 2013 National Conference was in Philadelphia from October 25-29. All National Conference posts can be found here. “Acknowledge the obstacles, but don’t give them power!” This powerful quote was a cornerstone for Vernice “FlyGirl” Armour’s energetic message Monday morning at the PRSA 2013 International Conference. FlyGirl’s unique insight derives from her experience with breaking the status quo to become […]
![PR and Big Data: Using Smart Data to Communicate [National Conference]](https://progressions.prsa.org/wp-content/uploads/2013/10/BigData.jpg)
Editor’s Note: The PRSSA 2013 National Conference was in Philadelphia from October 25-29. All National Conference posts can be found here. Data, data and more data. With so much data out there, how are we as public relations professionals supposed to sift through it all and find the stuff — the golden nuggets if you will — that truly matters? The session, “PR […]
![Entertainment Public Relations Enthralls and Entices PRSSA Students [National Conference]](https://progressions.prsa.org/wp-content/uploads/2013/10/photo-1.jpg)
Editor’s Note: The PRSSA 2013 National Conference was in Philadelphia from October 25-29. All National Conference posts can be found here. Tammy Golihew, senior vice president, publicity, and Jeff Tobler, director, worldwide TV publicity from Warner Bros, and Damian Holbrook, senior writer from TV Guide Magazine did an amazing job reaching out to PRSSA students and making them feel valued during their National […]
![Sports PR: Get Your “Shine” On [National Conference]](https://progressions.prsa.org/wp-content/uploads/2013/10/DSC_0154__1383102941_70.186.189.111.jpg)
Editor’s Note: The PRSSA 2013 National Conference was in Philadelphia from October 25-29. All National Conference posts can be found here. Imagine you are the most passionate fan of your favorite professional sports team. Your family has been season ticket holders your entire life, you know the stats of every player. You eat, sleep and breathe that team. It only comes natural that […]
![A Taste of PR: Corporate Communication to Consumers [National Conference]](https://progressions.prsa.org/wp-content/uploads/2013/10/DSC09306.jpg)
Editor’s Note: The PRSSA 2013 National Conference was in Philadelphia from October 25-29. All National Conference posts can be found here. Arianna Stefanoni knows that people love food. As communications manager at Pepperidge Farm, she understands the connections that people of all ages have to the company’s many products. Pepperidge Farm is a commercial bakery and maker of many iconic items, including Milano […]
![PRSSA 2013 National Conference Survival Guide [Infographic]](https://progressions.prsa.org/wp-content/uploads/2013/10/PRSSANC-Survival-Guide.jpg)
Before arriving in Philadelphia for the PRSSA 2013 National Conference, refer to our survival guide for all things Conference-related. Visit the National Conference website, Facebook and Twitter for more information.
