![White Hats On! Navigating Crisis Communications [National Conference Recap]](https://progressions.prsa.org/wp-content/uploads/2017/12/IMG_2494-e1514487022468.jpg)
Session: Mitigating and Gladiating: Crisis Management Presenter: Judy Smith, Founder and President of Smith & Company Recap: Olivia Pope, the main character of the hit television drama Scandal, is an inspiration to countless aspiring public relations professionals. In the moments when we must handle crises, many of us do as Olivia and her team at Pope & Associates do—we put […]
![Beyond the PR Stunt [National Conference Recap]](https://progressions.prsa.org/wp-content/uploads/2017/11/Screen-Shot-2017-11-27-at-4.24.18-PM.png)
Session: Beyond the PR Stunt: Creativity in PR Jobs You Didn’t Know Existed Presenter: Michael DiSalvo, Vice President, Ogilvy Recap: Michael DiSalvo challenged society’s and students’ view of public relations in his engaging session about finding creativity in unlikely and some of the most, in his words, “uncool” sectors of the industry. DiSalvo highlighted that some of the best public […]
![Chapter Development Session [National Conference Recap]](https://progressions.prsa.org/wp-content/uploads/2017/11/Screen-Shot-2017-11-27-at-4.12.18-PM.png)
Session: Eastern Michigan University: How to Grow your Chapter on a Non-Traditional Campus Presenters: Abby Cousineau, Hope Salyer, Josie Bobeck and Madison Harmon Recap: In this session we learned how to maintain and grow a strong PRSSA Chapter on a non-traditional campus. What is a non-traditional campus? A non-traditional campus is a commuter school, a trade school or a community […]
On the very first day of my intro to PR class, my professor, Lynn Applebaum, informed us about a grant by the PRSA Foundation that would be awarded to eight students around the country to attend the PRSSA National Conference in Boston. She told us how to apply, offered to write recommendation letters to those interested in applying, and offered […]
Session: Keynote Address Presenter: Jon Iwata, Senior Vice President, Chief Brand Officer, IBM Recap: Jon Iwata opened up his keynote address with a principle inspired by Edward Bernays: The few have the tendency to influence the many. Iwata dove deep into this principle by discussing social-first communication. He established that there are four parts that make up social-first communication: content, […]
I was awarded a travel grant to participate in the Public Relations Student Society of America International Conference. It was such an amazing experience. I made new friends and participated in workshops that will benefit my career in public relations. The first full day I went on a career tour at HubSpot, which is a developer and marketer of software […]
![Celebrity Focused PR [National Conference Recap]](https://progressions.prsa.org/wp-content/uploads/2017/11/Screen-Shot-2017-11-27-at-4.30.48-PM.png)
Session: Celebrity Focused Public Relations Presenter: Rita Tateel, President, The Celebrity Source Recap: Rita Tateel, president of The Celebrity Source, presented the Celebrity Focused Public Relations session at the Public Relations Student Society of America 2017 National Conference. She began by providing us with a definition for the term celebrity and described how many celebrities are actually very insecure. We […]
![PRSA General Session [National Conference Recap]](https://progressions.prsa.org/wp-content/uploads/2017/10/Screen-Shot-2017-10-25-at-9.24.51-PM.png)
Session: PRSA General Session Presenter: Morgan Spurlock, Recap: To be a good storyteller, “You have to be ready and willing to take criticism,” Spurlock said as he showed photos of him as a 10-year-old ballet dancer, growing up in West Virginia. The second thing you need to be a good storyteller according to Spurlock is a good support system, whether […]
Session: Sports Public Relations Presenter: Nikki Barjon, The Barjon Group Recap: What’s the key to a winning team? A successful coach with a game plan. The same goes for getting your public relations career up and off the ground. To get to that game winning moment or championship ring you need to prepare a game plan. Today Nikki was the […]
Session: Success in Digital Media: Improve your Presence on Internet as a PRSSA Chapter Presenter: Universidad de San Martin de Porres In this session, attendees learned that developing a strong presence on social media does not happen overnight. It takes a team of people to help create and manage online content. For example, Universidad de San Martin de Porres delegates […]
