Five Things To Do in San Diego

Five Things To Do in San Diego

The beautiful San Diego Bay was founded in 1769 when the Spanish started to build missions across California. On Sept. 9, 1850, California was granted statehood by the United States of America. Shortly after, San Diego’s population steadily grew during the 1860s, which then led to the establishment of the city hall in 1874. From its white sandy beaches to […]

First day at PRSSANC 2018

First day at PRSSANC 2018

After attending the PRSSA National Conference in Austin, Texas, I gained new insights about the public relations industry and gained more confidence about my future in this field. Throughout the few days I attended, I learned new ideas such as branding myself, how to manage crisis and learning how technology can advance the public relations field. One of the first […]

Cure Your Communication Skills [National Conference 2018 Session Recap]

Cure Your Communication Skills [National Conference 2018 Session Recap]

Session: Cure Your Communication Skills: Healthcare PR Presenter: Rachel Henderson, Vice President, Warschawski Recap: Rachel Henderson discussed the contemporary climate of healthcare communications and the need for PR practitioners to adapt to an ever-changing consumer base. Henderson shared problems that have emerged as a result of factors such as declining attention spans and the increasingly prevalent presence of misinformation. The VP shared […]

Celebrating Black Public Relations History [National Conference 2018 Session Recap]

Celebrating Black Public Relations History [National Conference 2018 Session Recap]

Session: Celebrating Black Public Relations History Presenter: Lori George Billingsley, The Coca-Cola Company, Neil Foote, National Black Public Relations Society, David Brown, Temple University Klein College of Media and Communication Moderator: Rochelle Ford, Ph.D., APR, Elon University Recap: The overarching theme of this session was viewing the intersectionality of who we are and not being ashamed of the experiences we go through. […]

Roll With Your Reputation [National Conference 2018 Session Recap]

Roll With Your Reputation [National Conference 2018 Session Recap]

Session: Roll With Your Reputation: Sports PR Presenter: Andy McGowan, Clinical Instructor, Georgia State University Recap: The media world is ever changing. Nowadays everyone is a reporter and everything is on the record. Presenter Andy McGowan emphasized this concept throughout his presentation. To start, he asked what reputation is. There are two parts of reputation: the rational part (products and services) and the […]

Not for PRofit [National Conference 2018 Session Recap]

Not for PRofit [National Conference 2018 Session Recap]

Session: Not for PRofit Presenter: Michele Glaze, Former Chief Development Officer for the Boys & Girls Clubs of the Austin Area and current Communications & Community Affairs for Samsung Recap: “There are around 1.3 million nonprofits,” Michele Glaze opens her lecture with a striking statistic. “In Austin, there are 4,000 locally based nonprofits.” Michelle Glaze is a University of Texas at […]

Committee Confessions

Committee Confessions

It was Tuesday afternoon on October 2, 2018 and all across the country, the PRSSA National Committee was stirring. From Millersville, Pennsylvania to Athens, Ohio to Chicago, Illinois to Raleigh, North Carolina to Gainesville, Florida, phones lit up, suitcases remained empty and chaos ensued. Only one day before flying to Austin, Texas for PRSSA National Conference, the National Committee realized […]