Diversity: Why Encouraging Differences Makes a Difference

Diversity: Why Encouraging Differences Makes a Difference

If you tend to avoid challenging conversations, awkward moments or uncomfortable situations, you’re not alone. Many people steer away from discussions about diversity because they want to circumvent the difficulty and discomfort these interactions often evoke. A high percentage of students I’ve asked about this issue agree that diversity is  important, but very few could easily articulate why or even […]

PRSSA [Podcast]: Recruitment and Membership Diversity

Recruitment is a key skill for every PRSSA Chapter to have. PRSSA Podcast host Austin Malcolm explores the importance of recruitment including membership diversity and helpful tactics to increase Chapter size. This podcast is joined by Regina Flanigan, University of Texas at Austin vice president of Chapter Development. How important is recruitment to your Chapter? What creative ways does your Chapter use to recruit? […]

Looking for Innovative Solutions? Create a Diverse Team

The next time you’re in a meeting, look around and see who’s involved. Website issues? Interactive department. Employee training? Human resources. They’re experts in the subject, they have experience in the field and surely if anyone can solve a problem, it’s the people who know the most about it. This makes sense, of course. Except that this is not always […]

Understanding Other Industries for Public Relations Success

One thing I have come to learn in my experience in public relations is that you don’t know where this field is going to take you. Never having been particularly interested in math or science, I wouldn’t have imagined myself doing public relations in the engineering sector. However, doing so has been one of the most rewarding experiences I’ve had. […]

How to Recruit Diverse Members

What is diversity? Diversity has five definitions according to Webster’s Dictionary. However, each person has his or her own definition of diversity and what it means. As a Chapter, diversity should not only be encouraged but expected and exciting. When it comes to recruitment, follow these steps to diversify your Chapter’s membership: Know Yourselves This first step is to know […]

Welcome to the Wide World of Public Relations

What is a public relations professional? Are they communications specialists, practitioners, press secretaries, public affairs specialists, journalists, media specialists or publicists? The answer is yes – all of the above! These are all titles that can be synonymous with public relations. The diversity within the public relations industry is immense. From social media to event planning, to personal representation to […]

Historically Black Colleges & Universities: A Winning Investment

There is an untapped resource for changing the face of the public relations profession and capitalizing on diversity within the industry—Historically Black Colleges & Universities (HBCU). HBCUs are a source of accomplishment and great pride for the African-American community as well as the entire nation. Moreover, HBCUs are a hidden gem within public relations education. Throughout history, HBCUs have been […]