Recruitment is a key skill for every PRSSA Chapter to have. PRSSA Podcast host Austin Malcolm explores the importance of recruitment including membership diversity and helpful tactics to increase Chapter size. This podcast is joined by Regina Flanigan, University of Texas at Austin vice president of Chapter Development. How important is recruitment to your Chapter? What creative ways does your Chapter use to recruit? […]
The next time you’re in a meeting, look around and see who’s involved. Website issues? Interactive department. Employee training? Human resources. They’re experts in the subject, they have experience in the field and surely if anyone can solve a problem, it’s the people who know the most about it. This makes sense, of course. Except that this is not always […]
Fact: Social media has made the world a smaller, more interconnected place. #duh Fiction: Cultural lines are being blurred and relaxed, some altogether disappearing. #huh? A person’s culture is evident in every part of his or her life. From the way we do business to how we speak to our friends to the way we select our clothing are all things […]
One thing I have come to learn in my experience in public relations is that you don’t know where this field is going to take you. Never having been particularly interested in math or science, I wouldn’t have imagined myself doing public relations in the engineering sector. However, doing so has been one of the most rewarding experiences I’ve had. […]
Whether you aspire to work at the U.S. Embassy of China or never plan to dip a toe off the continent, cross-cultural communication matters. With the composition of the United States changing rapidly and advancements in technology made every minute, it can be hard to know who you will need to communicate with throughout your professional career. This winter break, […]
What is diversity? Diversity has five definitions according to Webster’s Dictionary. However, each person has his or her own definition of diversity and what it means. As a Chapter, diversity should not only be encouraged but expected and exciting. When it comes to recruitment, follow these steps to diversify your Chapter’s membership: Know Yourselves This first step is to know […]
What is a public relations professional? Are they communications specialists, practitioners, press secretaries, public affairs specialists, journalists, media specialists or publicists? The answer is yes – all of the above! These are all titles that can be synonymous with public relations. The diversity within the public relations industry is immense. From social media to event planning, to personal representation to […]
There is an untapped resource for changing the face of the public relations profession and capitalizing on diversity within the industry—Historically Black Colleges & Universities (HBCU). HBCUs are a source of accomplishment and great pride for the African-American community as well as the entire nation. Moreover, HBCUs are a hidden gem within public relations education. Throughout history, HBCUs have been […]
Halloween. Arguably, the most diverse celebration of the year. The famous holiday dates back to the 16th century, stemming from an ancient Celtic festival known as Samhain. Samhain occurs every year during the time of harvest in the British Aisles; a time that was also believed to join the worlds of both the living and the dead. As years went […]
First, I would like to say I got this post idea from Richard Edelman’s “The Great Experiment” post on his blog 6 A.M. It is common for internships in public relations and communications to be unpaid. Naturally, the experience we receive in the real world is more valuable than any kind of salary or stipend we would receive. If we […]
