Public relations is often confused with marketing and advertising. Although there is much overlap between these groups, public relations is often overlooked, and its benefits are forgotten. One aspect of PR that must never be forgotten, however, is its ability to help others. Many clients are often looking to spread the word about an important topic. As a PR professional, […]
Diversity tends to be approached with great caution from political communication professionals, but why? Personally, I believe that this is due to the fear that political parties have of losing voters if they take a position that may be controversial. This statement stands true not only when talking about problems facing the LGBTIQ+ community, but also when looking at people […]
Llorente y Cuenca (LLYC) is a Spanish consulting agency specializing in communication, reputation management, and public affairs with offices in several countries. At the end of 2019, LLYC partnered with BBK, a Spanish banking foundation with a passion for social projects. Together, they created a high-impact campaign that became a clear example of how to combine communication, effectiveness, and creativity. […]
For young individuals entering the public relations field, DE&I is without a doubt one of the most important initiatives in companies. PRSSA has taught me that the implementation of DE&I efforts in an organization is not a difficult practice. In my PRSSA Chapter at Sacramento State University, the executive board and I practice DE&I by building a team-like environment within […]
Diversity is a major issue within the entertainment industry. With major callouts every year from film creatives and celebrities, industry award shows have not changed their ways when choosing a winner for their major categories. The Oscars, Emmys, Academy Awards, Golden Globes are some of the award shows that have lacked showcasing diversity among their winners. Many critics have speculated […]
Despite language barriers and visa applications, international students are a valuable investment for employers in the communications industry. Their comprehensive understanding of the world is an invaluable tool for organizations seeking to target diverse publics. International students bring a global perspective and diversity of thought. As more and more companies become international corporations, people with experiences outside the U.S. are […]
For better or worse, social media has been a source of education as people have turned to their phones to guide them through this unprecedented time. It is important to recognize that there is no harm in learning from social media as long as you research what you take in before believing it to be accurate. I can tell you […]
Hit sensation, “Crazy Rich Asians” in 2018 directed by Jon M. Chu and written by Kevin Kwan, led to a void in Hollywood that wasn’t fulfilled for many years. That void was the lack of representation in films for all cultures including Asians. While Asian actors have been in Hollywood, they haven’t been the center of those projects but rather […]
Victoria’s Secret is infamous for their angels, or the beautiful models depicted in lingerie wearing wings. After 24 years of the angels, Victoria’s Secret has decided to rebrand in order to better represent the times. The new model group, referred to as the VS Collective, is composed of activists, entrepreneurs, and athletes that will act as brand ambassadors. It has […]
Glossier is a cult favorite beauty and skincare company that was founded in 2014 by Emily Weiss and is valued at more than $1.2 billion. Glossier is predominantly an online storefront, relying on the internet and social media to sell its products, with a few physical stores in New York City, Los Angeles and London. It originally started as a […]
