I didn’t start my public relations studies identifying as my current gender. I always had some understanding that I was likely transgender and began my transition while in college. Transferring to another university gave me the opportunity to explore my gender identity, and the community I found through PRSSA Nevada encouraged me to embrace who I truly am. I transferred […]
Public relations is a field where you have to do your best to manage a company’s image. Whether it be through corporate social responsibility, organizing events, or social media management, you have a really important job. This job can be much more complicated if you have autism. Autism can make you incredibly intelligent and talented. But it can also hinder […]
In the era of interconnectedness facilitated by social media, the concept of global citizenship has taken on new dimensions. Individuals around the world are increasingly grappling with their responsibility toward addressing pressing global issues such as wars, natural disasters, social injustice and poverty. Moreover, the role of social media in fostering global solidarity and awareness cannot be overstated. But how […]
Black History Month serves as a reflective time, where we can look back on the contributions and sacrifices made by Black people. It also serves as a time to call for action, a reminder that there is still much work to be done in the pursuit of true equality and justice for all. In recent years, companies have taken steps […]
During this year’s PRSSA Leadership Assembly in Scottsdale, Arizona, attendees participated in the Leadership Training Session, “Changing the Conversation Around Mental Health,” conducted by the American Foundation for Suicide Prevention Vice President of Mission Engagement Doreen Marshall, Ph.D. This was an excellent opportunity to raise awareness on such an important topic that communication professionals have to be aware of. Ms. […]
The FINN Partners Program for PR and Diversity focuses on educating and training both new and existing employees on the significance of diversity and inclusion while providing guidance on how to effectively implement these principles in their work. The program aims to actively engage with the broader PR industry by sharing best practices, stories, and thought leadership, inspiring others to […]
On Sept. 8, 2022, our PRSSA Chapter at Jacksonville State University collaborated with the National PRSA Board of Ethics to host the iconic Lilly Ledbetter to speak about the ethical implications associated with her campaign for the Fair Pay Act, which was signed into law on Jan. 29, 2009, as the first piece of legislation passed under President Obama’s first […]
The second annual PRSSA Latin case study competition, The International Communication Challenge 2022, took place this past October. Having started in 2021, this annual competition assembles the PRSSA Latin Chapters to work together and apply their PR knowledge to create and implement a public relations campaign. This year’s case study was hosted by Universidad de Medellín (UdeM) from Colombia in partnership […]
Delta Air Lines’ COVID-19 vaccination campaign, “Protected together. Connected together” exceeded its objective by 20%. The campaign gave a glimpse into airline crisis communications. Airline public relations is not the most popular career amongst young PR students, but maybe it should be. Delta Air Lines, named to J.D. Power’s Best Airlines list in 2021, has many opportunities for PR professionals […]
I stared down at the two thick lines on the stick of plastic in disbelief. Positive. Though my symptoms over the past few weeks had already confirmed my suspicions, I couldn’t quite believe I was pregnant — again. A million thoughts raced through my mind, but one blasted through all the others: How on earth was I going to finish […]
