Delta Air Lines’ COVID-19 vaccination campaign, “Protected together. Connected together” exceeded its objective by 20%. The campaign gave a glimpse into airline crisis communications. Airline public relations is not the most popular career amongst young PR students, but maybe it should be. Delta Air Lines, named to J.D. Power’s Best Airlines list in 2021, has many opportunities for PR professionals […]
I stared down at the two thick lines on the stick of plastic in disbelief. Positive. Though my symptoms over the past few weeks had already confirmed my suspicions, I couldn’t quite believe I was pregnant — again. A million thoughts raced through my mind, but one blasted through all the others: How on earth was I going to finish […]
As public relations professionals, it’s our job to understand our audiences well. This means understanding consumers on a personal level; but how could you possibly understand an individual who comes from a completely different walk of life? While the answer to this question isn’t always easy, our generation can commit to improving the PR industry by seeking and supporting more […]
We live in a world where activists and protesters are around every corner. On numerous occasions, this could be a wonderful thing that leads to changing America for the better. However, not all protests are civil and not all activists have a loud enough voice to be heard by the audience they need to conduct change. Businesses and corporations have […]
Going back to the third grade, the teacher passes out a piece of paper and tells the class that we will have a timed writing assignment on the chapter we just read. For the average student, this might be scary, but doable. For a student who has dyslexia, however, this task seems impossible. Timed writing is difficult for students with […]
Public relations is often confused with marketing and advertising. Although there is much overlap between these groups, public relations is often overlooked, and its benefits are forgotten. One aspect of PR that must never be forgotten, however, is its ability to help others. Many clients are often looking to spread the word about an important topic. As a PR professional, […]
Diversity tends to be approached with great caution from political communication professionals, but why? Personally, I believe that this is due to the fear that political parties have of losing voters if they take a position that may be controversial. This statement stands true not only when talking about problems facing the LGBTIQ+ community, but also when looking at people […]
Llorente y Cuenca (LLYC) is a Spanish consulting agency specializing in communication, reputation management, and public affairs with offices in several countries. At the end of 2019, LLYC partnered with BBK, a Spanish banking foundation with a passion for social projects. Together, they created a high-impact campaign that became a clear example of how to combine communication, effectiveness, and creativity. […]
For young individuals entering the public relations field, DE&I is without a doubt one of the most important initiatives in companies. PRSSA has taught me that the implementation of DE&I efforts in an organization is not a difficult practice. In my PRSSA Chapter at Sacramento State University, the executive board and I practice DE&I by building a team-like environment within […]
Diversity is a major issue within the entertainment industry. With major callouts every year from film creatives and celebrities, industry award shows have not changed their ways when choosing a winner for their major categories. The Oscars, Emmys, Academy Awards, Golden Globes are some of the award shows that have lacked showcasing diversity among their winners. Many critics have speculated […]
