Why You Should Attend the PRSSA 2014 National Assembly

Why You Should Attend the PRSSA 2014 National Assembly

The PRSSA 2014 National Assembly is an event dedicated to leadership training and Society development. The Assembly gathers each spring to also make influential, long-term decisions about the future of the Society, elect a new National Committee and review the bylaws. This year’s Assembly, March 13-16 in Charleston, S.C., is one that promises to provide an impactful experience for attendees. […]

January Twitter Chat “What Membership Services Can Do” Recap

January Twitter Chat “What Membership Services Can Do” Recap

Thank you to everyone who participated and kicked-off our first Twitter Chat of 2014, “What Membership Services Can Do.” Specifically, we’d like to thank our co-hosts Vice President of Member Services Heather Harder and Vice President of Public Relations, Ben Butler (tweeting from the @PRSSANational account), for leading the conversation. The rest of the 2014 Twitter Chat schedule will be announced soon. Stay […]

No Chapter? No problem. How to Make the Most of PRSSA Affiliate Membership.

No Chapter? No problem. How to Make the Most of PRSSA Affiliate Membership.

Since 2006, PRSSA has provided an opportunity for college students interested in public relations, but without a university Chapter, to join the Affiliate program. Through Affiliate membership, students gain access to numerous benefits enjoyed by Chapter members. If you are a current Affiliate or considering joining PRSSA, here are some tips to make the most of your membership: Build your […]

The Six Most Common PRSSA Style Mistakes

The Six Most Common PRSSA Style Mistakes

Branding is one of several foundational pillars that makes an organization go from great to exceptional. The practice insures and promotes consistency of written and visual elements across all platforms—both traditional and digital. With more than 300 Chapters, keeping a consistent brand across all Public Relations Student Society of America (PRSSA) is a challenge. It is for this reason that […]

November Twitter Chat “Leading Chapter Growth” Recap

Thank you to everyone who participated in our “Leading Chapter Growth” Twitter Chat. Specifically, we’d like to thank our co-hosts Vice President of Chapter Development Chris Bonelli and Vice President of Public Relations, Ben Butler (tweeting from the @PRSSANational account), for leading the conversation. Join us on December 3 at 9 p.m. ET for the next PRSSA Twitter Chat: “Do it the WRITE Way” with Publications […]

Maximizing Value Is Key to Maximizing Profit in a Student-Run Firm

Maximizing Value Is Key to Maximizing Profit in a Student-Run Firm

“Maximize profits! Create shareholder wealth!” Sounds a lot like your intro to economics class, right? These are the values driving many businesses today. Whipped into a frenzy by the single-minded pursuit of these goals, organizations often end up sacrificing good judgment, value and, ultimately, the very success they were striving to achieve. By focusing their entire effort on the bottom […]

Maintain a Mutually Beneficial Relationship with Your PRSA Sponsor Chapter

Maintain a Mutually Beneficial Relationship with Your PRSA Sponsor Chapter

Editor’s Note: To commemorate PRSA/PRSSA Relationship Month, PRSSA is running a series of posts on how to grow your relationships within the profession. An archive of PRSSA professional development posts can be found here. More information also can be found in the PRSA/PRSSA Relationship Manual. One of the greatest benefits of being a member of PRSSA is the relationship we […]

PRSSA [Podcast]: Recruitment and Membership Diversity

Recruitment is a key skill for every PRSSA Chapter to have. PRSSA Podcast host Austin Malcolm explores the importance of recruitment including membership diversity and helpful tactics to increase Chapter size. This podcast is joined by Regina Flanigan, University of Texas at Austin vice president of Chapter Development. How important is recruitment to your Chapter? What creative ways does your Chapter use to recruit? […]