We live in a world where changing values and perspectives influence the decisions people make. In this time of uncertainty, a trusted communicator can be invaluable; however, finding and identifying one is a difficult task. What role can professional organizations like PRSA play in endorsing trusted individuals?
We all know that in order for many organizations to succeed, they need some kind of public relations function. With new tools and ideas floating around and increased scrutiny on the public relations industry, its crucial that we can display our thoughts about what public relations can do. For example, one of the most discussed debates is how and why […]
Recent events have made crisis communications a hot topic. Wikipedia defines crisis communications as “a sub-specialty of the public relations profession that is designed to protect and defend an individual, company, or organization facing a public challenge to its reputation.” PRSA National Chair and CEO Rhoda Weiss recently added in an advocacy statement, “Organizations are on alert this week with […]
