Public relations practitioners are faced with dilemmas on a daily basis. Choices must be made to determine what medium will be most effective to disseminate a message, or what strategy of crisis management to initiate after an incident. Decisions go beyond strictly business and stray into the areas of ethics and moral decisions. Good public relations practitioners strive to conduct […]
It’s our nature in this day and age to immediately be critical of new forms of social communication. I’ve been part of that group at times. I criticized Foursquare and I didn’t see the immediate value of Google+. Even MySpace is back in the picture, with some still blasting it. One of the things we need to realize is that […]
Multitasking is one of the hardest learned skills. Between juggling clients, your personal life and any outside responsibilities, it is easy to feel overwhelmed. While I have a fulltime job, I am also a co-founder of the blog nyc PR girls (www.nycPRgirls.com) alongside Meg, a best friend of mine I met during my first official job out of college. We […]
In the past, a hard copy of your résumé may have been enough to get your dream position; now, employers want more. With all of today’s advances in technology, students are able to not only provide a detailed résumé of their achievements, but also an online portfolio that can showcase some of their finest work. Online portfolios allow future employees […]
Two years ago this month, I officially began my full time public relations career. I had just graduated from Michigan State University and made the move from my dorm in East Lansing to, well, a similarly sized studio apartment in Chicago. In making this transition from student to professional, I realized how dramatic the change was. While my living space […]
In my past few speaking opportunities, a few attendees have asked what my least favorite part of my job is, and I always applaud that curiosity. As future practitioners, it is wise to understand that not all of your responsibilities will be a highlight of your day. Don’t fret, PRSSA’ers. As you know, there are a lot of aspects of public […]
The PRSSA 2012 National Conference was held in San Francisco from Oct. 12-16. Over the upcoming weeks, Progressions will provide summaries of select sessions and insights from the presenters. Want to write your own recap of a session? Contact Vice President of Advocacy Zane Riley. A highlight for students attending the PRSSA 2012 National Conference was Sunday’s “Navigating Your Life […]
I just started a new job. It’s exciting and challenging. When I’m not transfixed by my email and another item crossed-off my to-do list (such a great feeling), I like few things better than turning on “Glee,” the musical comedy about McKinley High’s glee club, “New Directions.” From flashy choreography to silly pratfalls, it’s easy on the eyes. However, I’ve […]
