As the most popular social network for job-seekers and professionals, LinkedIn can be fairly confusing, and there’s not much help available through the site. Worry not—below are some of the best tips to ensure your profile is as visible and searchable as possible. How to optimize your profile 1. Customize your URL Rather than having a complex URL full of […]
When applying for jobs and internships, often the first round of interviews is via phone or Skype before you’re invited to the office. You also may have two or more rounds of phone or Skype interviews if you are applying for a position in another state as well. Here are a few tips to make sure you ace the audio […]
By senior year, a glimpse of the real world begins to creep its way into your collegiate life. In the second semester, you may be experiencing sheer panic because the glimpse is now a bright and blinding light beaming down on you. Do not close the curtain because now is your time to shine. You might have spent this semester […]
Design and public relations have more in common than you may think. They both have the same end result: delivering clients’ key messages in the best possible way. The look and key message should be one in the same. Here are a few helpful hints to enhance your design skills: Play Around The most useful advice I can give anyone […]
I’ll be the first one to tell you that being an entrepreneur isn’t for everyone. The philosophy behind the lifestyle, however, can help anyone advance his or her career. Think like an entrepreneur in your growing public relations career with these concepts: Take Risks Entrepreneurs are comfortable being uncomfortable because the lifestyle is full of uncertainties and risks. Yes, taking risks […]
You did your research and found the perfect summer internship. Now — after spending countless hours preparing a flawless application — you’ve been asked back to interview with the team you would be working with. What best practices should you know going into the interview? Below are a few dos and don’ts to keep in mind: Don’t Summarize your résumé: […]
After graduating with a B.A. in Communications with a focus in public relations, I began looking for entry-level positions at agencies in Chicago with media relations departments. I interned at a radio station and was a media connoisseur. I also liked being behind the scenes and liked understanding the ins-and-outs of the exciting newsroom environment and how stories developed. Because […]
“If You Have to Cry, Go Outside (And Other Things Your Mother Didn’t Tell You)” by Kelly Cutrone In the era before Cision and Blackberries, Kelly Cutrone cut her teeth on the streets of New York as she built her client list and launched fashion brands. Readers may know her from her screen time on MTV’s “The Hills” and “The […]
We’ve all been at that point — you’re working on your résumé and you’re stuck. Maybe a company is looking for someone who’s bilingual, and you completed two semesters of Spanish. So surely no one will care if you enhance your experiences, right? Wrong. Anything that you enhance, expand or elaborate is still a lie and is what PRSA calls […]
For public relations majors, the competition in the job market is fierce. An average of 250 résumés are received for every job posting, and the average recruiter spends only six seconds looking at each résumé before deciding whether it’s worthy of further review. In order to make it to the coveted interview stage and eventually land the perfect job, recruiters […]
