Writing a communication plan is standard for public relations practitioners. A communication plan serves as a blueprint for how one will implement a campaign. It takes careful planning to construct and attention to detail before implementing. This is also the case when composing a puzzle. To begin, a practitioner has to have a client to pitch a communication plan. This […]
Finding an internship in college can be slightly overwhelming; it is one of the first times you have had to think seriously about what life after college will look like. Personally, I was hit with this overwhelming feeling during the middle of my sophomore year of college. I knew event planning and building relationships with people was something that I […]
This piece is part of the new series, New Pro? No Problem: The PRSA New Professional Guide to Success. The fall semester may feel like it’s only just begun, but now is the perfect time to dive into your post-grad job search (or summer internship search, if you’re not yet a senior). Sure, May is still six months away, but there’s […]
The birthplace of a career opportunity is always the same — and it isn’t on a job board. It’s at a table, in a text or within a Slack channel, where the inevitable question arises for the very team looking to fill the role: “Do you know anyone who would be perfect for this?” My question to you, what are […]
As a junior in college, I still run into people daily who don’t see the need for a LinkedIn profile. “I’m only a junior,” they say. “I’ll do it next year.” Here’s what I have to say about that — while they’re setting up their LinkedIn profile 365 days from now, I’ll be starting a job I had planned months […]
![InterVIEW Your Strengths and Weaknesses [National Conference 2018 Session Recap]](https://progressions.prsa.org/wp-content/uploads/2018/10/Screen-Shot-2018-10-12-at-10.03.52-PM.png)
National Conference Session Recap Session: InterVIEW Your Strengths and Weaknesses Presenter: Jane Dvorak, APR, Fellow PRSA, President, JKD & Company Inc. Recap: Applying and interviewing for a job can be a little stressful at times. In the session of “InterVIEW Your Strengths and Weaknesses,” Jane Dvorak reassures that there can be less stress by learning to utilize your network and learning […]
It’s not often this topic is talked about but we’ve all been there. A situation where it feels as though everyone is getting a summer internship except for you. In the field of public relations, it’s imperative to remain positive. For starters, if you’re outwardly salty about a peer getting a position that you applied for, that bridge could be […]
This piece is part of the new series, New Pro? No Problem: The PRSA New Professional Guide to Success. You’ve been studying long and hard and you’ve finally made it to your last year of college. You’re on the cusp of the next chapter of your young life when it hits you: Senioritis. Symptoms include exhaustion, coffee dependency and procrastination. Don’t […]
When I first met my cohort in my MBA program, I wondered how I fit. I was looking at start-up mavens, Big Data, business owners, “If I told you I’d have to kill you” government and military types, too many lawyers and a tiny sprinkle of C-Suiters. I have been in publishing, PR and communications for a very long time […]
I’ve spoken with a lot of college students over the years. One of my favorite questions they ask me is “what are you looking for in an ideal employee?” I love the question for a number of reasons because even the fact that they’re asking me a question like this is one of the things that I look for in […]
