The job and internship hunt is aggressive. It’s competitive and stressful and college students everywhere are trying to strategically set themselves apart from the pile of resumes. In my case, I have one semester left until graduation. My two minors are completed, I have one class left in my major and my course load for spring is light with the […]
As writers, we are constantly working to improve our work. We want to keep up with trends, develop new topics, fulfill new ideas and create work that has a lasting impact on those who read it. Here are my top five tips to help strengthen your own writing. Read, read, read. One of the best ways I have found to […]
![Community From Tragedy [National Conference Recap]](https://progressions.prsa.org/wp-content/uploads/2017/11/Screen-Shot-2017-11-27-at-4.30.48-PM.png)
Special Session: Community From Tragedy: The Story of the Boston Marathon Bombing Presenters: T.K. Skenderian, Boston Athletic Association, Heather Abbott, Marathon Survivor Recep: In this session, we gained a first-hand perspective on the tragedies that struck the Boston community on April 15, 2013 and how from a tragedy can rise a new-meaning. While communicating during these times is essential, the […]
I was blessed with the opportunity to attend the PRSSA National Conference in Boston, Massachusetts two weeks ago. It was a trip that I will never forget! From the public relations professionals to the people who are studying Public Relations just like me. I met some outstanding leaders and future superstars in the communications world. This blog will focus primarily […]
You’ve made it into your school’s public relations program — congratulations! Now it’s time to plan your classes and schedule to make sure that you graduate with the right skills and internship experience. Enrolling in a minor can give you valuable skills from your undergrad experience. But why is it important? Do employers care about minors? Griffiths is the career […]
![White Hats On! Navigating Crisis Communications [National Conference Recap]](https://progressions.prsa.org/wp-content/uploads/2017/12/IMG_2494-e1514487022468.jpg)
Session: Mitigating and Gladiating: Crisis Management Presenter: Judy Smith, Founder and President of Smith & Company Recap: Olivia Pope, the main character of the hit television drama Scandal, is an inspiration to countless aspiring public relations professionals. In the moments when we must handle crises, many of us do as Olivia and her team at Pope & Associates do—we put […]
I’m currently taking a public relations case study course in which every class we discuss and examine some of PR’s best and worst moments. Topics have ranged from consumer products and health communication, to social marketing campaigns and community relation cases. Since starting this course, I have greatly developed my sense of what makes a good versus bad case study. […]
Session: Beyond the PR Stunt: Creativity in PR Jobs You Didn’t Know Existed Presenter: Michael DiSalvo, Vice President, Ogilvy Recap: Michael DiSalvo challenged society’s and students’ view of public relations in his engaging session about finding creativity in unlikely and some of the most, in his words, “uncool” sectors of the industry. DiSalvo highlighted that some of the best public […]
PRSA 2017 Chair Jane Dvorak, APR, Fellow PRSA has driven communications programs for some of the largest nonprofits. She has used her “thematic planning” concept to boost client programs that have resulted in media coverage in National Geographic and garnered multiple local and national awards. She uses her 30 years of experience to help organizations gain new focus and direction […]
What do you want to be when you grow up? A once exciting question we were asked as children has become an impending reality. College is a time for you to learn about something you are passionate about, something you are going to love doing for the rest of your life; so how can you be sure to make the […]
