Who can reach more than 73 million people in the world through social media, with 43 million of these people reached on Twitter alone? President Donald Trump does. Many say Trump’s uncanny ability to communicate through speech and social media won him the presidency. Believe it or not, Trump made a lasting impact on political communications and how it is […]
![Live Your Purpose: The Living Legends of Public Relations [National Conference Recap]](https://progressions.prsa.org/wp-content/uploads/2017/11/Screen-Shot-2017-11-27-at-4.24.18-PM.png)
Session: Meet the Living Legends of Public Relations Presenters: Nick Ashooh, APCO Worldwide; Patrice Tanaka, Joyful Planet LLC; moderated by Brian Price, Starwood Retail Partners Recap: Nick Ashooh and Patrice Tanaka covered not only their personal experiences in public relations but also their wealth of advice for PRSSA members as growing professionals. Their insight and encouragement serve as valuable stepping […]
First thing, establish what your personal brand is. According to The Balance, a personal brand is defined as, “how you present yourself online and offline.” Now that we’ve established what exactly a personal brand is, let’s focus on the best ways we as PRSSA members can build ours. Decide on your skillset. Before you can correctly brand yourself, you have […]
![Sticking to the Brand [National Conference Recap]](https://progressions.prsa.org/wp-content/uploads/2017/11/Screen-Shot-2017-11-27-at-4.30.48-PM.png)
Session: Sticking to the Brand Presenter: Jonathan Yohannan, Panera Bread Recap: Jonathan Yohannan, director of public relations for Panera Bread, spoke about the specific brand strategies that Panera Bread uses to gain brand loyalty. He focused on an array of case studies and tactics that were used to enhance and exemplify Panera Bread’s specific brand of “Food as it Should […]
Lo único que nos ayudará a sobrevivir en un mundo tan competitivo como el nuestro es DESTACAR. Pero, ¿cómo destacar a través del CV? A lo largo de estos últimos años, he leído muchos artículos sobre cómo redactar el CV de tal forma que el reclutador no dude en llamarte. Diseño sobrio y sencillo, foto profesional, datos breves y concisos, […]
Environmental issues are constantly being communicated. Everyone, all the time, is being affected by the environment but the question is who is communicating the environmental findings/issues happening daily?” While scientists are specialists in researching, most are not specialists in communicating their findings to the general public. This is where environmental public relations specialists become superheroes. Here is what you need […]
As Vice President of External Affairs, one of my favorite responsibilities is our international Chapter outreach. The Society currently has three international Chapters — Argentina, Colombia and Peru. Each was asked to give a brief summary of what public relations is like in their country and a little bit about their Chapter. I hope that through reading each one you […]
![Brews and Beats: Boston Band Creates PR Success with a New Beer [National Conference Recap]](https://progressions.prsa.org/wp-content/uploads/2017/12/Screen-Shot-2017-12-05-at-8.36.40-PM-1.png)
Session: Invention in PR Presenter: Adam Ritchie, Adam Ritchie Brand Direction Recap: The Invention in PR session detailed Ritchie’s success in bringing together his passions and interests. As a PR agency owner, Ritchie took on his own band as a client, and sought to find a way to bring national exposure to an unsigned, independent band. In the digital age, most artists would […]
There are many public relations companies that offer six-month internship programs to students. These are a good opportunity for undergraduates and graduates to hone their skills and expand their knowledge. These companies have a wide network of clients who work in various industries such as cloud technology, enterprise security, financial services technology, healthcare, innovation, corporate reputation, transformation and consumer products […]
There are many important things to consider when applying for an internship or job. There are the basic requirements like salary and location but there is another important piece to the puzzle—company culture. Many people emphasize the importance of company culture; however, few people know how to find the right one. Get to know yourself. Knowing yourself will make it […]
