Cheryl Procter-Rogers, APR, Fellow PRSA: A Champion for Diversity and Education

This article is part of a mini-series celebrating the first-ever Black PR History Month, showcasing individuals of color and the influence they’ve had on the public relations industry. Read more here. Cheryl Procter-Rogers, APR, Fellow PRSA, is a leader, advocate, educator and passionate public relations practitioner. As the first black PRSA president of one of the Society’s largest Chapters, PRSA Chicago, […]

Why I Love My Little Chapter

Public Relations Student Society of America Chapter members reap many benefits everyday: enhancing their education, launching their career and broadening their network. Though every member receives the same PRSSA National benefits, each Chapter offers individual members personal experiences. As a senior leader in my Chapter, I have witnessed firsthand how small Chapters can make a big impact. Here are four […]

Getting Outside the Classroom: How Agency Tours Provide Young Pros With Valuable Advice

Agency tours offer a chance for students to peek into their future careers and get inspired. Meeting with professionals gives the organization access to advice from people who are active and knowledgeable in the industry. Last semester, the University of Wisconsin–Eau Claire PRSSA Chapter traveled to Minneapolis to check out two communication powerhouses: Lola Red and broadhead. Lola Red is […]

A View of Debra A. Miller’s Life Full of Inspiration and Mentorship

This article is part of a mini-series celebrating the first-ever Black PR History Month, showcasing individuals of color and the influence they’ve had on the public relations industry. Read more here. As the 2006 Gold Anvil Winner and PRSA 1997 National President, Debra A. Miller, Ed.D, APR, Fellow PRSA, is a public relations leader, strategist, counselor, educator and advocate. As the […]

Why National Assembly Is My Favorite PRSSA Event

During my four years in PRSSA, I have attended four National Conferences (Philadelphia, Washington, D.C., Atlanta, Indianapolis), two Leadership Rallies (both in Arizona), three Regional Conferences (Chicago, Detroit, Waynesburg) and two National Assemblies (Portland, Austin). I’m lucky to have seen so many parts of the country and met so many peers and professionals, but for some reason my experiences at […]

January Monthly Reading Round-Up — Trump’s Twitter Environment, Thought Leadership, Filler Words, Winter Issue of FORUM

It’s a new year, and there is no shortage of news. But with the spring semester starting and trying to keep up with resolutions, it’s hard to find time to catch up on the latest industry news and trends. Below are eight interesting articles you may have missed this month. 5 Things to Know About Branded Content Author: Susan Payton […]

The Facts About ‘Alternative Facts’

The foundation of good public relations is facts. Facts do not bend, they do not break, and above all else, they are not fiction. Kellyanne Conway, former campaign manager and current counselor to President Donald Trump, recently referred to comments made by press secretary Sean Spicer as “alternative facts.” Spicer denounced news accounts that attendance of the presidential inauguration was […]

January Twitter Chat — Career Development Month

Thank you to everyone who participated in our Career Development Month Twitter chat. Specifically, we’d like to thank our co-hosts, PRSSA National Vice President of Career Services Sarah Dougherty (tweeting from @sarahgdougherty) and Vice President of Public Relations Josh Lachica (tweeting from the @PRSSANational account) for guiding the conversation. Please be on the lookout for next month’s Twitter chat! [View the story “January Twitter Chat […]