Nearly 150 students attended Boston University’s Regional Activity, “PR Advanced: Be the Change,” and inspired themselves to be the change in the public relations field. Attendees heard from amazing speakers at companies such as IBM and MTV, and agencies such as APCO Worldwide and Burson-Marsteller. First Keynote — Jon Iwata, Senior Vice President of Marketing and Communications at IBM The […]
East Carolina University hosted its first PRSSA Regional Activity, “A PR Life Is the Life for Me: A Guide to Becoming Successful in the Professional World.” The first keynote speaker was Elizabeth Schuler, a former ECU PRSSA Chapter President and an account executive at Garage Branding in Winston Salem, N.C. She described the transition from being a college student to […]
Etiquette is a topic that impacts our future as public relations and business professionals, but it is not a popular discussion topic. I recently had the privilege of attending a workshop that highlighted the positives and negatives of this not-so-popular subject. I quickly learned that if we do not practice good manners, we cannot successfully fulfill our duties as public […]
There is an untapped resource for changing the face of the public relations profession and capitalizing on diversity within the industry—Historically Black Colleges & Universities (HBCU). HBCUs are a source of accomplishment and great pride for the African-American community as well as the entire nation. Moreover, HBCUs are a hidden gem within public relations education. Throughout history, HBCUs have been […]
Senior year comes with a lot of stress, especially when you have so many things competing for your time (especially job hunting). Before you start planning for the big day, here are some tips to help make the final stretch of your college career a bit easier to manage. With classes, extracurricular activities, job hunting, memory making and possibly dating, […]
PRQuickStart.org provides new public relations professionals with an overview of the field. It is a series of three online courses that explain the discipline, provide insight into what public relations jobs are like today and offer media relations advice. It is a resource provided by the Council of Public Relations Firms and PRSA, making it a reliable source from current […]
Borrowing the opening line of one of my favorite Nickelodeon shows growing up: “Do you have it? GUTS!” OK, so being on the National Committee doesn’t mean you’re going to be facing the Aggro Crag (or playing Slam Dunk, or completing the Tornado Run), but it does mean you’re choosing a path that requires hard work, dedication and commitment. National Committee […]
As student interns honing our skills in preparation for our professional career, it is likely that we will experience situations with unethical aspects. We need to know and be comfortable with how to overcome these challenges. Free Flow of Information The free flow of information includes a wide range of issues, such as disclosing yourself to the public, allowing thorough […]
In May 2010, I joined a student journalistic embed with the Minnesota National Guard. An embed is a militaristic term that means I lived in the barracks, ate MREs (meal, ready-to-eat) and experienced a military lifestyle, while improving my journalism skills during crisis, high-stress situations. For five days, I did field reporting work as an intern journalist at Camp Riley, […]
