Contact Through Capitalize: How to Form and Manage a PRSSA/PRSA Relationship

Although the PRSSA/PRSA Relationship is a two-way street, you should take the initiative to make contact and enhance this connection. There are endless ways to make the relationship successful and beneficial for both Chapters. Follow this outline to help form and maintain this relationship: 1. CONTACT your sponsoring PRSA Chapter. Try finding their website, Facebook page, Twitter account or YouTube […]

What’s Your Take on the H.P. Case?

On August 9, 2010, The New York Times published an article discussing allegations that Hewlett-Packard CEO Mark V. Hurd had sexually harassed a coworker and falsified business expenses. According to the article, the H.P. board of directors turned to their public relations representative, an employee at the APCO public relations firm, for counsel. The practitioner said that “H.P. would endure […]

Student-run Firms Provide Real-Life Experience – For Real!

Approximately one-third of all PRSSA Chapters have student-run firms; their popularity and recognition has drastically increased. National Affiliation and Student-run Firm Awards are just two of the ways that PRSSA recognizes and rewards involved students. Aria Fadakar, former director of Titan PR Group at California State University — Fullerton, shared the firm’s experience and influence on a branding campaign. A […]

Managing Different Leadership Styles Within Your Chapter

As a new school year begins, PRSSA’s 312 Chapters in the United States and one in Argentina will have to adjust to new leadership, new visions and new expectations. Whether Chapter President, executive board member or regular member, you will face a learning curve figuring out each person’s leadership style, especially when planning events, hosting meetings and interacting with professionals. […]

One internship, two internships, three internships…more!

An internship is good, right? What about two internships? What about, dare I say, six internships? Working as an intern in public relations is an almost guaranteed way to get hands-on, relevant experience in the profession. You have the opportunity to surround yourself in a communications environment, work on projects and network with fellow employees. Is one internship enough? What […]

Advocacy 101

As future leaders of the public relations industry, we must understand that advocacy is essential to a client’s success. As developing professionals, we need to learn what advocacy is and how it can be applied to real world practice. To do this, let’s take a look at the definition of the word: The act of pleading for, supporting or recommending; […]

Collaborating With PRSA

One of the cool parts of my job as National President is my responsibility to work with PRSA. In June, I attended the PRSA Leadership Rally on behalf of PRSSA. Connecting with PRSA leaders from around the country made me realize that PRSA Chapter leaders share many of the same challenges and goals as PRSSA Chapter leaders. Among the most […]