“Ethical practice is the most important obligation of a PRSA member.” This statement can be found in the preamble of the PRSA Code of Ethics. As members of PRSSA, we hold ourselves accountable for the same ethical standards. We are to always work under the pretenses of advocacy, honesty, expertise, independence, loyalty and fairness. As students, we have discussed these […]
Too often, the pressures of new class schedules, quizzes and activities get in the way of starting the journey to scoring what will have a tremendous impact on your career—an internship. Looking for your ideal internship is a process that takes a long sequence of preparation to land in the right place. Here are three ways to start your internship […]
September means four things: classes have resumed, the leaves are beginning to change, football season is back and Ethics Month has arrived. PRSSA Ethics Month is a month dedicated to bringing awareness of ethical practice to public relations professionals through webinars, Twitter chats and blog posts. This year’s theme is Ethics Every Day. As public relations practitioners, it is our […]
If you want to land a job in public relations, you need to know how to write engaging copy. You need to understand target audiences, and how to reach them through a variety of tactics. And of course, you need to be professional, smart and a hard worker. We all know these things, but there’s one thing missing from almost […]
In a survey of 500,000 Millennial workers, PayScale ranked Seattle as the top city for Millennials to meet people their own age, max out their pay and avoid lengthy commutes. Most students I talk to want to move to New York, Washington, D.C., Chicago or Los Angeles, but few actually mention Seattle. I’ve lived in eight cities across the country, […]
Thank you to everyone who participated in our September 2015 Twitter chat. Specifically, we’d like to thank our co-hosts, Vice President of Advocacy Victoria Lewis (tweeting from @VictoriaKLewis) and Vice President of Public Relations Nolan Miles (tweeting from the @PRSSANational account) for guiding the conversation. Please be on the lookout for next month’s Twitter chat! [View the story “September Twitter […]
Working in retail means interacting with all types of people, and responding to all sorts of situations. I spent three years working in retail and ended up enjoying it more than I thought I would. However, last summer, I was hoping to secure an internship and it didn’t happen. At first, I was disappointed, but now I realize just how […]
If you have ever wanted to know more about different types of public relations careers straight from professionals in each area, the PRSA Sections Series is here to help. The PRSA Sections Series highlights the 14 different PRSA public relations professional interest sections. Each month, two professionals will sound off on their specific sub-category of the industry in a question and […]
Whether you’re pitching the media on a story about your client’s next big campaign or trying to publish your masterful 3,000-word feature story, there are a few things you should know before you hit send on that email. Do Your Research This step is of the utmost importance. Don’t pitch to a publication you know nothing about. Learn about the […]
Back to school season is upon us, which means even less time to keep up with industry reading. Never fear, the Progressions Monthly Reading Round-Up is here. Another month has passed and here are the top eight articles you may have missed: 1. The GOP Debate Generated 1,273% More Tweets Than Jon Stewart’s Sendoff […]
