Countdown to Conference: 3 Reasons I’m Counting Down the Days to National Conference

The PRSSA 2015 National Conference is less than a month away and I’m practically counting down the days. The two PRSSA events I’ve attended previously, a Regional Conference and Leadership Rally, have been fantastic. I took countless pages of notes, learned about the opportunities within the organization and became even more excited about starting my career—which to be honest, I […]

Familiar Brands in Unfamiliar Places: How Three U.S. Companies are Making a Global Impact

Companies like McDonald’s, Starbucks and Coca-Cola have made impressions in the U.S. and across the world. The golden arches, the siren in a green circle and red cans are universal symbols, but the way these brands are represented from country to country varies. As public relations practitioners, knowing our audience is essential. In an interview with John Elsasser, editor-in-chief of […]

Conference Preview: A Q & A With Speakers Ron Culp and Ryan McShane

The PRSSA 2015 National Conference in Atlanta is just around the corner, and like most students, I’ve anxiously reviewed the program to find the sessions I’m most looking forward to. Not surprisingly as the publications editor in chief, I’m excited for the professional development session on writing hosted by Ron Culp (RC) of DePaul University and Ryan McShane (RM) of […]

October Twitter Chat Recap: Standing on the Shoulders of Giants

Thank you to everyone who participated in our October 2015 Twitter chat. Specifically, we’d like to thank our co-hosts, Vice President of Professional Development Sarah Johnson (tweeting from @SJo_94) and Vice President of Public Relations Nolan Miles (tweeting from the @PRSSANational account) for guiding the conversation. Please be on the lookout for next month’s Twitter chat! [View the story “October Twitter […]

PRSA Sections Series: Corporate Communications

If you have ever wanted to know more about the different types of public relations careers straight from professionals in each area, the PRSA Sections Series is here to help. The PRSA Sections Series highlights the 14 different PRSA public relations professional interest sections. Each month, two professionals will sound off on their specific sub-category of the industry in a question […]