There are a lot of people who think public relations is not that important in a company’s or brand’s life. On behalf of every public relations professional, I can say this is one of the biggest misunderstandings with public relations. Public relations works to build mutually beneficial relationships with key publics and works to avoid any crises. Public relaltions professionals […]
Great ideas don’t always yield great results. As a PR professional, it can be easy to become married to what you perceive as great creative ideas. But employers only care about interesting ideas if they are going to improve the company. Research skills prove to your employer that you are strategy-driven and mission-focused. It’s a mistake to think that research […]
You landed an internship. You want your superiors to see your potential even when you may not love every moment in the workplace. Here is how you can wow your supervisor through your time at the organization and gain better knowledge in your role. Watch and learn – Be sure to ask questions. Ask for clarification when given a task […]
There are many important things to consider when applying for an internship or job. There are the basic requirements like salary and location but there is another important piece to the puzzle—company culture. Many people emphasize the importance of company culture; however, few people know how to find the right one. Get to know yourself. Knowing yourself will make it […]
Summer internships are a whole lot more than just a fancy addition to stick on your resume or something to fill those long summer days. They’re meant to open your eyes to how the real world handles and uses PR. After spending the summer interning at a hospital in a big city, I learned quite a few PR secrets that […]
Early mornings, long days, quick lunch breaks and a whole slew of other things you didn’t expect. That’s right; you’re an intern now and no longer can you strategically schedule your classes so you don’t have to get up until noon. Internships come in all shapes and sizes. In other words, all internships are different. Some internships are full time […]
Every public relations student dreams of having a great portfolio to bring with them to job interviews, but this is easier said than done. If your Chapter doesn’t have a student-run firm, there aren’t a lot of obvious ways to give your members experience and pieces for their portfolios. One source of experience is to work on a project or […]
Session: Choosing Your Path: Agency or In-House PR Presenters: Brandi Boatner, Digital Experience Manager at IBM; Ryan McShane, Account Supervisor at Taylor Recap: Brandi Boatner, a digital experience manager at IBM, and Ryan McShane, an account supervisor at Taylor, led a “he said, she said” professional development session entitled “Choosing Your Path: Agency or In-House PR.” Interestingly enough, Boatner and McShane […]
