District Conference Preview: PR GEN: A Digital Generation (Universidad de San Martín de Porres 2023)

District Conference Preview: PR GEN: A Digital Generation (Universidad de San Martín de Porres 2023)

The PRSSA Chapter of the Universidad de San Martín de Porres is pleased to announce the District Conference 2023 PR GEN: A digital generation, to be held on May 25th and 26th. This international academic event — aimed at students, graduates, and faculty members in the field of communications — will focus on the changes brought about by digitalization in […]

Global Trends From the 2014 Cannes Lions Festival

The Cannes Lions International Festival of Creativity is the largest gathering of worldwide advertising professionals, digital innovators and marketers. Every year in June, around 11,000 registered delegates from 90 countries visit the festival to celebrate the best of creativity in brand communication, discuss industry news and network with one another. The seven-day festival, incorporating the awarding of the Lions awards, […]

PR and Big Data: Using Smart Data to Communicate [National Conference]

PR and Big Data: Using Smart Data to Communicate [National Conference]

Editor’s Note: The PRSSA 2013 National Conference was in Philadelphia from October 25-29. All National Conference posts can be found here. Data, data and more data. With so much data out there, how are we as public relations professionals supposed to sift through it all and find the stuff — the golden nuggets if you will — that truly matters? The session, “PR […]

The Art of Disney Storytelling: Q&A with Conference Keynote Speaker Craig Dezern

Cinderella. Beauty and the Beast. Snow White and the Seven Dwarfs. These are some of the classic Disney stories we grew up with and made us believe in magic. The heart of Disney public relations captures that magic with storytelling. In this Q&A, Craig Dezern, vice president, Global Public Relations for Disney Destinations and keynote speaker for the PRSSA 2011 […]