Why the Little Wins Matter in PR
The smart campaigns, strategic hires, and creative decisions that may fly under the radar are the ones that really show how PR is changing.
District Conference Preview: PR GEN: A Digital Generation (Universidad de San Martín de Porres 2023)
The PRSSA Chapter of the Universidad de San Martín de Porres is pleased to announce the District Conference 2023 PR GEN: A digital generation, to be held on May 25th and 26th. This international academic event — aimed at students, graduates, and faculty members in the field of communications — will focus on the changes brought about by digitalization in […]
Tips for Predicting Future Trends in the PR Industry
Public relations is a constantly changing field, and in my last article, I mentioned how PR professionals must adapt to the ever-changing trends in our society to be successful. Well, the question that arises is how companies can stay ahead of the trends to be able to adapt quickly when the time comes. Although I am not a professional, I […]
The Evolution of Black Friday
The holidays will always be the biggest shopping season of them all. Regardless of whether you participate in the festivities or roll your eyes when Christmas items roll onto shelves in October, Black Friday is the most notable shopping occasion of the season and serves as a renowned tradition for retailers and consumers alike. Despite its consistent success, the nature […]
The Revival of the #IceBucketChallenge
In the summer of 2014, #IceBucketChallenge was trending and over 17 million people dumped ice on their heads (or a friend’s) in the name of raising money for ALS research. This viral craze raised over $115 million and the funds did not go to waste. Two years later, the ALS Association has made a breakthrough and discovered a gene that […]
Global Trends From the 2014 Cannes Lions Festival
The Cannes Lions International Festival of Creativity is the largest gathering of worldwide advertising professionals, digital innovators and marketers. Every year in June, around 11,000 registered delegates from 90 countries visit the festival to celebrate the best of creativity in brand communication, discuss industry news and network with one another. The seven-day festival, incorporating the awarding of the Lions awards, […]
![PR and Big Data: Using Smart Data to Communicate [National Conference]](https://progressions.prsa.org/wp-content/uploads/2013/10/BigData.jpg)
PR and Big Data: Using Smart Data to Communicate [National Conference]
Editor’s Note: The PRSSA 2013 National Conference was in Philadelphia from October 25-29. All National Conference posts can be found here. Data, data and more data. With so much data out there, how are we as public relations professionals supposed to sift through it all and find the stuff — the golden nuggets if you will — that truly matters? The session, “PR […]
January Twitter Chat Highlights
We’d like to thank everyone who participated in the January PRSSA Twitter chat. Specifically, we’d like to thank co-moderators Vice President of Public Relations, Lauren Gray and Chapter members Katlin Hess and Christian Williams for leading the conversation. Join us on February 20 at 9 p.m. ET for the next PRSSA Twitter chat. Review highlights of the chat below. What […]
August Twitter Chat Highlights: Chapter Programming
We’d like to thank everyone who participated in the August PRSSA Twitter chat. Additionally, we’d like to thank co-moderators Vice President of Public Relations, Lauren Gray and Vice President of Chapter Development, Kendall Schmidt. More than 1,000 tweets were sent during the one-hour chat — reaching an audience of more than 83,000 followers on Twitter. Join us on September 20 […]
