There is no doubt 2023 was the year of Taylor Swift. From the Eras Tour to a Time Magazine cover, her name was everywhere. But she made her mark in the least expected area of all…..the NFL. Swift and Kansas City Chiefs tight end, Travis Kelce brought their high profile relationship to light last fall. Anyone involved has benefited of […]
When I was offered a position as a full-time lecturer at California State University, Fullerton, six years ago, I was notified that the PRSSA executive board had already elected me to serve as their Faculty Adviser. Though I did not know any of the board members, I had been recommended by the outgoing adviser, a mentor and former professor of […]
Think about the last time you tweeted at a company or commented on a brand’s Facebook post. Chances are you waited for a response, one that you may or may not have received. Was that experience enjoyable? Did the brand provide any additional value? These are the types of conversations where social media listening comes into play. In essence, social […]
Session: Knowing What to Say: A Political Guide to Public Relations Presenters: Anne Hathaway, president, Hathaway Strategies; Jane Jankowski, communications director, Hathaway Strategies Recap: Political public relations is a dynamic section of our industry. A winning campaign requires risks in strategy and a commitment to its foundation — the key issues and the candidate’s reason for running. Focused risk can […]
Since taking office in June, I’ve had the chance to hear from many of you about your career development questions. You have asked me about resumes; how to find internships, (hint: start with the Internship Center); and writing cover letters. Actually, I’ve received more questions about cover letters than anything else. I took your questions and concerns to communications expert […]
Session: No Need To Panic: Crisis Communication Strategies Presenters: Peter M. Macias, Director of Communications at American Red Cross Evan Nierman, Principal at Red Banyan Group Recap: A crisis can be any situation or event that has the potential to impact your brand in a negative way. As communicators within our organization, we have the responsibility to be prepared for […]
As a business consultant and corporate communication strategist, I consider myself lucky. Before leaving the C-suite and going into my own practice, I was fortunate to work for a corporation who believed good communication was paramount to their success. I was able to see how consistent, relevant and engaging communication can rally employees, foster pride and drive results. I saw […]
Event planning can be a phenomenal way to introduce yourself to the realities of the public relations industry. With so many intricate, fast-moving parts, it takes a very organized person to execute a successful event. Sometimes it can be difficult for you to maintain the focus of a public relations practitioner in all of your efforts. If you do happen to […]
I hope you’re enjoying your time off this summer, because you’ve earned it. However, it’s time to get to work. Successful PRSSA years are solidified well before the semester even begins. Although you may have started planning earlier than this summer (and I hope you have), the success of your year is determined by the work that you do right […]
Cinderella. Beauty and the Beast. Snow White and the Seven Dwarfs. These are some of the classic Disney stories we grew up with and made us believe in magic. The heart of Disney public relations captures that magic with storytelling. In this Q&A, Craig Dezern, vice president, Global Public Relations for Disney Destinations and keynote speaker for the PRSSA 2011 […]
